In the process of search engine optimization, choosing the right keywords is crucial. This article will tell you about the six elements of choosing keywords.
1. Name it with the name of the company and service content
When many people who do SEO for companies choose keywords, they choose keywords related to the company's main products and forget the company name. You know, for a company, the company name is a brand. When you search for a company name on a search engine, the name of a competitor company appears. Think about the consequences. When selecting keywords for corporate websites, you can put the company name at the end of the title. , the main keywords are placed in front of the title. Because search engines believe that the keywords ranked first are more important than the keywords ranked later, and the competition for company names is often not very fierce.
2. Put yourself in someone else’s shoes
Think of yourself as your target customer and think about your customer’s search habits. Use your imagination and think of yourself as the person sitting in front of the search engine. Think about what keywords you would type in the search engine input box before obtaining any information. You can try to find friends around you and ask them how they usually search for this product.
3. Create as many long-tail keywords as possible
When choosing keywords, try to choose long-tail keywords. Because such traffic is more purposeful and easier to become a customer.
4. Seasonal keywords
For some seasonal keywords, it is necessary to make a reasonable analysis of what keywords people will search for in which season.
5. Select keywords that are often misspelled and can bring traffic.
For example, "Baidu" is searched as "ferry" by many people.
6. When selecting keywords, geographical location should be considered.
If your product is targeted at the Fujian region, when selecting keywords, you can add Fujian in front of the keywords. For example, if your website is for website construction, you can choose Fujian website construction. This will not only reduce your competitors, but also make your goals more accurate.
This article comes from Fuzhou SEO, website: www.seofz.com , please indicate the source when reprinting.
Author123's personal space