After the Mid-Autumn Festival, I feel a lot more relaxed! This is a problem that most webmasters will make. It is easy to relax or be lazy! It has been a long time since the author wrote about my experience! The most important thing is persistence. Embarrassing. Okay, let me tell you some tips on choosing website title keywords:
The first point: website positioning
I think everyone can understand here, that is, what type of website you are making, such as: fashion information, entertainment gossip, click games, web games, etc. As a novice webmaster, it is recommended to have a clearer positioning, for example, I am making games. In terms of information, game information also includes: click games, mini games, web games, online games, TV games, etc., so you have to find a point that suits you. Don't say I want to make a game station, and then "papapa" It is very difficult to do all types of game information (not absolutely, only relatively speaking). Therefore, the positioning must be clear and detailed!
Second point: title keywords
Most novice webmasters have a misunderstanding, that is, the keyword index they choose is too large to be ranked, and they are not interested in keywords with an index of more than 1,000, and feel that there is no traffic! Therefore, they often cannot rank for a long time! What I want to say here is the same as the veterans. I support webmasters to choose long-tail keywords. It’s good to be the first with an index of about 1,000! The author used to run a web game website. If you choose “web games”, It is definitely not advisable to use keywords like this. Then I chose "Web Game Ranking 2011". Doesn't it look like a rubbish and inconspicuous keyword? It turns out that it got the first place and the traffic is pretty good, and the conversion rate is high! So I remind everyone to choose what suits you and don’t eat fat in one go!
The third point: transformation keywords
You may not understand it clearly when you look at the subtitle, but the transformation keywords mentioned here refer to: when the website has a certain popularity and weight, it begins to transform into a portal or a brand and changes the keywords! Here is another example: For example, the author I mentioned before that I created a keyword like "Web Game Ranking 2011", and later modified it to "9U8U Web Game - The First Portal of Web Games"! Why do you do this? There are two main points: 1. The original keyword traffic started Decline, approaching 2012. 2. The website itself has accumulated users and begun to transform into a portal site, which is more authoritative and brandable!
Finally, I would like to remind everyone to be careful when making transformation keywords. Only when you think the website can be transformed, modify the title after comprehensive search engine and other major data, otherwise it is easy to lose the ranking! It may be said
It’s not very good, it’s just like that. I hope everyone pays attention to it, haha! (9U8U web game: http://www.9u8u.com/ )
Editor in charge: Chen Long Author 9U8U web game’s personal space