People who have participated in Internet marketing training may have the same feeling as me - Internet marketing is a bit confusing. It is difficult to understand, but it only covers a few aspects: including basic platforms, Internet promotion research, Internet planning, etc. It is easy to understand but difficult to get started. The segmentation and specialization of each step is enough for a layman, even if it is an e-commerce major who has been studying for several years.
However, the Internet marketing training currently on the market is actually just the same thing. If you want to have a deeper understanding of Internet marketing training, let me give you a little analysis. Take Sun Tzu's Art of War as an example and apply it to marketing training.
Sun Tzu said: War is a top priority for a country. It is related to the life and death of soldiers and civilians, and the survival of the country. It must be observed, analyzed and studied carefully.
Internet marketing training is a required course for a company or individual who wants to go deep into e-commerce. As a starting point, activities must be carried out around Internet marketing. Therefore, the training content needs to cover many aspects and needs to be understood before it can be in-depth.
The initial plan pointed out five aspects of analysis, which are equally applicable to marketing training.
The first is: building a website should have exclusive planning ideas and goals. Who are your target customers and how to obtain user resources? The initial task of how to guide students in training is what current training institutions should consider first.
The second is the sky: the four seasons are constantly changing. How to consolidate your marketing content in the ever-changing world of seasons, and maintain the normal operation of your website without being widely affected by various fields.
The third is the ground: Of course, to fight a beautiful battle, you need a good terrain. In fact, it is very important to choose the right platform or place that is conducive to the development of your website. If you choose to start your e-commerce journey in Shenzhen, there is always a difference between starting your e-commerce journey in the mountains, right? As for how to choose and what range to consider, this is of course required to be included in the training content.
The fourth is generals: Only good generals can have a good start. How to choose wise men as generals, and how should they be appointed? The author believes that this is the most core point in the entire training content. Without good generals, where will the soldiers have the morale to help you conquer the world?
The fifth is law: Understand e-commerce laws and regulations, local or national policies, and integrate a suitable planning system in your own enterprise. This is a very important measure for managing talents.
Having said so much, I actually just hope that more online marketing training can be more practical to truly help e-commerce students. Just the knowledge explained is not as practical as having good methods or techniques.
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Thanks to sevengirl for your contribution