I have been studying SEO for almost half a year. If I say that I am now an SEO expert, it is obviously a bit of an exaggeration. I am far from reaching the level of an SEO expert. I have not yet fully understood many things, so I often feel confused. I feel a little confused, but since I have been studying SEO for a while, I have to have something that others don’t have that can be brought to the table, so I want to talk about this topic based on my experience and understanding: How to make Baidu The ranking is very good and very stable! Since I have barely paid attention to Google’s ranking mechanism in the past six months, I only studied Baidu in depth!
When it comes to ranking, many SEO webmasters will definitely feel that Baidu’s ranking is more difficult than Google’s. Not only does the new site have a longer test period, but also there are many unstable factors. Many webmasters are baffled by Baidu K. The clueless look turned into a lot of resentment towards Baidu...
In fact, Baidu's ranking rules have gradually moved closer to the excellent state of search engine technology, and the ultimate core attribute of search engines must also be: user experience! If search engines are like boats, then users are like water. Whoever can carry the boat can also capsize it. As a new type of advertising media, search engines have not yet reached a very mature stage. At least the domestic search engine technology is not as advanced as that of foreign countries! But we can also speculate on the future development trend of search engines from other advertising media forms, such as newspapers and television, the two traditional advertising media. What are their characteristics? The fundamental reason why they can survive is that they give users what they really need. They truly achieve user experience, have a strong enough user base, and have good stickiness to stick to users, so they can be invincible. land!
In fact, the essence of newspapers and television is very simple. As an Internet entrepreneur, you can also be smart and see that the purpose of newspapers is not to let people read information, but to watch advertisements. The purpose of television is not to let people watch programs, but to watch advertisements. Watch the ad! But on the basis of these, you must be able to provide what your users really need, and provide a good user experience to stick with users! The future trend of search engines is bound to be the same. For a website with very strong content, it is impossible for Baidu not to give it a good ranking!
How do search engines determine whether the content of a website is good or bad? A very important factor is the number of PV of the website, so according to my experience, all those Taobao websites that focus on products will not end well in the end. Analyzing the reason is not only the external link problem, but also the content factor. Those are the same. The advertising images make users want to leave after just one glance, that is, the user’s bounce rate is very high. If a website can achieve a high user bounce rate, congratulations, your website will definitely not survive on Baidu!
The situation of several other websites of mine with very stable and good Baidu rankings, such as Fuzhou SEO, is: there are few advertising pictures, the home page is in the form of articles, and the articles have high reading volume! Just like this, I gradually discovered that the core of Baidu rankings is slowly changing towards content optimization. Especially for the recent rampant battle groups, in-depth observation of research results: the more external links a new site has, the better Baidu rankings will be. Difference? If you accidentally add external links, you will be punished by Baidu immediately!
Therefore, the ultimate core of Baidu’s excellent and stable rankings is: take care of your user experience, provide users with what they really need, and stick to users!
Behind this well-known truth, I would like to say a few specific measures: it will be easier for websites with pure articles to rank than those with pictures, and websites with pictures must also have an appropriate amount of articles in order to make them more popular. Your users will stay on the website longer, and the articles must be truly readable and meaningful. I think search engines must have a mechanism to identify how long users stay on a certain page, and give this page a corresponding weight accordingly! And when the article is ready, make perfect internal links, so that the internal links of your website can overlap and form a network. If you do this, over time, your website will definitely be favored by search engines.
This article comes from: http://www.jjrseo.com/baidujishu/104.html Please leave a link for reprinting, thank you!
Thank you shuila2 for your contribution