Local websites are an area that webmasters have paid more attention to recently. Many famous local portals have also emerged during this period, such as Hualong Lane, 19th Floor, etc. Nowadays, with the popularization of website CMS, website production has become easier and simpler, but with it, the competition in the same field has become more and more fierce. How to successfully operate your local website? Apart from technology, funds, and team, the most important thing is the means of promotion. Promotion has always been the biggest problem for webmasters, and the promotion of local websites is even more difficult because of the marketing and promotion methods of local portals. It has gone beyond the traditional promotion methods of webmasters and focused more on offline activities and business cooperation.
So what are the current mainstream promotion methods for local portal websites? Nowadays, many webmasters believe that promotion is a process of continuous accumulation, and eagerness for success is often counterproductive. Building a website is actually a long process of constant exploration and summarizing experience. However, if you hold this idea when operating a local website, you will definitely fail. The former idea is mainly to face search engines, but now when operating a local website, you need to face local netizens. Therefore, the promotion of local websites should be "ruthless, accurate, and fast" to quickly establish brand awareness among local netizens and become a leader in this field. If you take your time when running a local website, you will be left far behind. Based on my recent observations of similar local websites during the period of running Aifuqing, I analyzed multiple cases and summarized the following mainstream promotion methods of local websites.
1. Online advertising
Regardless of whether webmasters have good or bad views on online advertising, online advertising is definitely one of the most effective and fastest ways to quickly promote local websites, and there are only two ways to choose online advertising. Baidu Affiliate and Google Ads. Since the advertising coverage of these two companies is wide, covering basically the entire Internet, it is helpful for local websites to quickly display in front of local citizens where they are likely to appear. Some people will say that that is what rich people do. In fact, it depends on how you set it up.
2. Email and telephone promotion
Many webmasters think about how to attract netizens to their websites every day, but they ignore the important position of local businesses. For local websites, business cooperation can be said to be the lifeline of long-term operation of the website, so carefully collect the emails of local businesses. Telephone and other contact information, especially email, regularly send out some website promotion activities related to the merchant, and the telephone number can directly cooperate with the merchant. Maintain communication with businesses and quickly build up your own local business contact directory. This is quite important. Because local websites are useful sites that combine online and offline publicity and promotion.
3. Online Brand
Many webmasters always like to use local names as website names when establishing local websites. This is an extremely wrong approach because it will prevent new users from effectively distinguishing websites with the same name, such as: Fuqing.com, Fuqing Forum, Beijing.com, Shanghai.com, etc., it is easy to be buried among many websites. You can refer to the naming methods of many famous local websites, such as: Hangzhou 19th Floor, Damin Network, etc. Therefore, webmasters must have their own distinctive online brands when building their own local websites. Don’t put them all over the place. Fuqing.com, Fuqing Online, Fuqing Hotline, etc. can be replaced with different names like Aifuqing to attract new and old users. Remember your website quickly. And even if you don’t use a local name to build a website, you can still get Baidu rankings, as long as you have authority, it has nothing to do with the name.
4. Local QQ group
How many local website webmasters know that using local QQ groups for promotion is a very effective promotion method. Local QQ groups are basically target netizens, so local QQ group promotion is a must. But the promotion method cannot be the traditional way of using headlines and links. In that case, you will definitely make no money. You must insist on not putting links and try to use your own online brand, so that you can effectively obtain the promotion effect without being resented.
5. Intersection advertising
You must be bold when building a local website. Generally, county-level cities have their own city entrances and even highway intersections, and these intersections are usually in suburbs or mountain passes, with few buildings and businesses, and the areas are relatively wide. You can hang a promotional slogan for your website on the green belt at the edge of the woods or at the intersection, such as: "**网-the most professional local talent website", etc. Since the city's import and export is the only way for most citizens, you can Achieve considerable publicity effects. Don't be careful about your banners. Usually no one cares about them, and even if they are taken down, you won't lose much.
6. Event advertising
Most websites place advertisements on local streets to directly promote their own websites. In fact, this kind of advertising method is very ineffective. No one will pay attention to you unless you have money for long-term advertising. Therefore, we must use the form of event advertising to attract everyone's attention, such as: "Spring Festival flash sale event-free laptops, mobile phones, and TVs, please log in to www.***.com ". People who don't often go online will look for slogans like this. your website. It can effectively carry out explosive publicity and promotion, and quickly make your website brand penetrate into local citizens.
This article is contributed by the webmaster of www.52fuqing.com
Thanks to Brother Fuqing for his contribution