It has been more than three months since I wrote an article or updated my blog. Many friends have asked me if I have quit the world. In fact, it is not that I have become lazy. On the contrary, in the past three months, I have been obsessed with writing. Because I have been writing a book behind closed doors for the past few months, about the sky is dizzy and the earth is dark, and I have written almost 300,000 words. It will probably be published in early June. Now the book is finally finished, so I, Hu Hansan, am back again. No more gossip, let’s get down to business. The consistent style of my blog is mainly to share experiences, and today is no exception. This time I will talk to you about the topic of resource cooperation and promotion. Because the article is relatively long, this article will probably be written in three or four sections. Today I will publish the content of the first section.
1. What is resource cooperative promotion?
Activities in which enterprises achieve mutual promotion effects by exchanging their respective advantageous resources are called resource cooperative promotion, such as typical advertising exchanges, traffic exchanges, etc.
The biggest feature and advantage of this method is that you can use your existing resources to achieve marketing promotion and expand revenue without investing funds, so that the resources you have can maximize their effectiveness. And suitable for companies, units, and even individuals of any size.
But its difficulties are also very obvious. The key to its success is how to deeply tap its own resources and effectively expand the value of resources. Therefore, we need to give full play to our imagination in actual operations, and do not stick to one method of cooperation. Good cooperation ideas will bring better results.
Because resource cooperation has the magical effect of turning decay into magic, major companies are paying more and more attention to it, and it has even evolved into a specialized department and position. Its name is BD, or Business Development, which is translated into Chinese as business development. . In some companies, the importance of the BD department has surpassed that of the traditional marketing department.
2. Basic steps of cooperative promotion
The basic process and steps of resource cooperation are very simple. For experienced BDs, it may only take 10 minutes to negotiate a cooperation, because it only has three simple steps:
Step 1: Determine your own resources and needs
Before we want to seek various kinds of cooperation, we must first figure out what resources and advantages we have to utilize. In other words, we must first maximize our own resources. At the same time, we need to be clear about what we want to gain through external cooperation and what resources we want. It is best to organize this information into a simple document or PPT to facilitate introduction to partners.
Step 2: Determine the other party’s resources and needs
After clarifying your own resources and needs, start the journey and find suitable partners through various methods. Generally speaking, the work of BD staff looks very leisurely to outsiders. It seems that they just chat online, participate in various activities offline, and make phone calls to find people to eat when they have nothing to do. In fact, this is not the case. These events are done to reach more potential partners.
In this process, once you meet a company that you may cooperate with, don't rush to talk about cooperation. You should first roughly understand what resources and advantages the other party has and whether there is anything we want. Then let’s take a preliminary look at whether there are any of our resources that the other party is interested in, and what we can give them! It would be best if we could directly find a reliable cooperation model.
Step 3: Find the connecting points between the two parties
When we confirm the possibility of cooperation with the other party, the two parties will formally contact and negotiate. This step is very simple. As long as you can find the joint points between the two parties, cooperation is basically half done. Note that when negotiating, you must adhere to the principle of seeking common ground while reserving differences and achieving mutual win-win results. The plans and suggestions we put forward must be beneficial to both parties, especially the other party. We must not just do something that is good for us unilaterally, but ignore the interests of the other party.
An important reminder here is that if you are establishing contact with the other party for the first time, you must clarify four things with the other party in the early stage: 1. Who you are, 2. What do you do, 3. What can you give the other party, 4. What do you want. As long as the other party clearly understands these issues, the other party will be interested in sitting down and talking with you, and this will also save time and improve efficiency. Otherwise, either the other party will reject you directly, or at the end of the discussion, you will find that there is no point of cooperation at all, and it is a waste of time.
The author met such a friend. From the beginning of the year to now, he has contacted me countless times through QQ and phone, hoping to invite me to discuss cooperation. But the author has not agreed to meet with him so far. Because they have been in contact for more than half a year, but the other party has never made it clear what kind of cooperation they want to have, and they have never mentioned what benefits it can bring to both parties. Even in the first few contacts, he didn't explain what he did. It was only after the author asked repeatedly several times that I roughly figured out what kind of company the other party was.
3. How to mine resources?
In actual work, the most troublesome problem is what to do if there are no resources? Especially for some small businesses and individuals, they are not as resource-rich as large companies. Effective mining of resources is the biggest obstacle for them to carry out cooperative promotion. The following focuses on how to tap resources for individuals and some small businesses:
1. Create your own resources without asking for help.
The resources of any company or individual do not appear randomly. They all go through a process of creation from scratch. Not having resources is not scary, the key is to have a heart that dares to imagine and create. As the saying goes, if there are conditions, we should go up, and if there are no conditions, we should create conditions. We can create some resources according to our own needs.
If you are willing and combine the content and knowledge mentioned above, you can create many resources. For example, for knowledge and skills in a specific field, you can organize relevant content on the Internet into a systematic, comprehensive, and complete series of e-books or e-magazines, and then use this resource to collaborate with others.
Another example is downloading all relevant media address books and user lists that can be found for free on the Internet, and then re-categorizing, filtering and correcting them. This has become a very valuable media resource and user resource.
In fact, there are many free resources on the Internet. As long as we are careful and effectively integrate and utilize these free resources, they can play a very big role, and even themselves can produce very large economic benefits. For example, when the author was about 20 years old, he used to sell marketing software on the Internet. In fact, these software are all free or cracked versions found on the Internet. However, because the free software on the Internet is not concentrated, and there are a large number of Trojans and viruses hidden in it, many people do not have the conditions to collect them piece by piece. So after the author collected all available and safe software, it became a resource in short supply. When business was good, net profits could reach tens of thousands per month.
Author information: Jiang Likun, founder of Tuiyi (bbs.tui18.com).
Copyright statement: Free reprinting is welcome. Please retain the original author information when reprinting. Thank you for your cooperation!
Thanks to Jiang Likun for his contribution