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Hello everyone, my name is Muzi Chengzhou. I just saw an article like this in the Today's Special Column on Tencent.com, "Follow the Herd—I Will Walk When the Moon Goes." I thought it was very well written. This article is about today’s hot event: grabbing salt. I really like what the author said in the article: Generally speaking, superstitions are spread in the form of rumors, and they belong to the type of people who work together in collusion. But there is another "accomplice" who helps the evildoers do evil, and that is the herd mentality.
The herd mentality has been embedded in the bones of the Chinese people since ancient times. Not to mention the rumor-mongering in ancient times, just in recent years, such things have happened from time to time. The most typical example is SARS in 2003. I remember that the whole country was rushing to buy isatis roots and vinegar. To borrow a sentence from the article above, it should be like this: from setting off firecrackers to drinking mung bean soup, from rushing to buy isatis roots to Sweeping supermarkets; from Beijing to Inner Mongolia, from Hebei to Shaanxi, from Guangdong to Henan, from Tianjin to Ningxia, superstitious blind obedience is all the rage, and the panic buying trend sweeps across the north and south. All this stems from one's own insecurity and distrust of external information. Just because of the nuclear leakage caused by the Japanese earthquake, it seems that this incident can cause great harm to the Chinese people, coupled with some well-intentioned and malicious rumors: iodized salt can protect against nuclear radiation. As a result, the price of salt rose, and people went crazy. The rush to buy salt swept across the country.
People's herd mentality is terrifying. There is no need to repeat the jokes about "buying stuff and turning it into a grocery store" and "robbing salt and turning it into a small salt merchant". I believe that there may be some traders who thought they could get rare goods and maliciously hoarded some salt to sell. In the end, they ended up with a tragic ending where they could not even cut out the flesh despite the pain. The philosophy of life that the Chinese people have always believed in is: no matter whether something exists or not, they don’t want to figure out what is going on. They always have the mentality of “rather believe in something than something in nothing”, and only care that they can rely on these nothingness. Delusion to get through this seemingly serious "disaster". In fact, the disaster for the Chinese people is not a problem of "salt" or nuclear radiation. The biggest disaster for the Chinese people is a problem of thinking.
Herd mentality, are you following the right thing? Maybe you don’t know at the beginning, but you must figure it out as soon as possible. Don’t just grab salt when you see others robbing it. Then you will also rob it if others rob it? You must get rid of the negative impact of herd mentality on you as soon as possible. Don't let herd mentality hurt yourself, your family, and the country and society.
Having talked about so many issues of herd mentality, I am not here to criticize our lovely Chinese people. I am very patriotic, and it is precisely because of my deep love that I feel pain. My personal energy is small and my influence is very weak. Everyone Maybe you won’t listen to me, but I still want to tell you: salt is not the problem, the human heart is the problem.
I am a marketing and promotion person. When I think about the horror of the Chinese herd mentality, I wonder if I can also use this mentality to promote our website and bring benefits to our company? The answer is yes, and many predecessors have already used this method.
1. Have big websites taken advantage of our herd mentality?
Many of us like to shop online now, and I like it too. Recently, my old mobile phone is about to retire, so I thought about going online to see if there are any better mobile phones for sale. We SEO people all know that Taobao has a lot of parallel imports, so I thought about buying a mobile phone from JD.com, but after all, what is JD.com? Isn’t there no parallel imports? I don’t know about this, and I haven’t verified it. I just heard that the quality of the products on JD.com is guaranteed, so I went to take a look. In fact, this is the herd mentality. I was taken advantage of by JD.com. It used its quality assurance to create a herd mentality in everyone.
There are many more things like this. Taobao’s Taobao Mall provides genuine products with guaranteed quality. Group buying websites such as Lashou Tuan and Meituan all use people’s herd mentality to attract people to buy together. A few days ago, Gaopeng.com also The promotion of giving away iPhones also uses everyone's herd mentality to promote their own websites. Big websites are taking advantage of the herd mentality, why can’t our small websites learn from it?
2. How can we use the herd mentality to promote the website?
Everyone has a herd mentality, and everyone behaves very differently. Not only us Chinese, but foreigners also have a herd mentality, and there are specialized scholars who have studied herd psychology. There is such a humorous story that is quite classic: an oil tycoon went to heaven to attend a meeting after his death. When he entered the meeting room, he found that the seats were already packed. So he had an idea and shouted: "Oil has been discovered in hell!" It didn't matter if he shouted, people in heaven ran to hell one after another. Soon, only the tycoon was left in paradise. At this time, the tycoon thought, everyone ran over, could it be that oil was really discovered in hell? So, he also hurried to hell. But there is not a drop of oil in hell, only suffering. This story tells us that we can achieve our goals by using everyone's mentality of pursuing money, but we must not get ourselves into it.
To use the herd mentality to promote our website, we must first grasp everyone's psychology and figure out what makes everyone start to follow the herd. Then we can copy this method and let the trend of following the herd be introduced to our own website. Everyone using hot events to write articles to guide traffic is also using everyone's herd mentality to promote their own websites.
Carefully analyze everyone's herd mentality, which mainly includes many aspects such as profit-seeking psychology, fame-seeking psychology, vanity psychology, trust psychology, greed for petty gains, etc. As long as we grasp a small part of everyone's herd mentality, we can make good preparations for our own. The website guides traffic, creates more link bait, and increases the weight of the website.
Okay, that’s it for this article of mine. I hope you can take advantage of everyone’s herd mentality to promote your own website. Only by trying it slowly will you know the benefits.
This article was published by Mu Zi Chengzhou, editor of Beijing Cancer Hospital ( http://www.zhongliubing.com ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Thanks to Muzi Chengzhou for his contribution