Today I want to explain to some SEO novices the essence of SEO rankings. Everyone knows that the eight-character rule of SEO is "content is king, external links are king." When I first joined SEO, I could only understand it roughly, but what it is in detail, let’s explain it vividly today.
To put it bluntly, the result of SEO is the ranking of a website's keywords in the search engine. Let’s make an analogy:
Comparing a website to a person, its ranking in search engines is regarded as the person's social status. The content in "Content is King" is like the person's ability and accomplishment. The external link of "external link is king" is the opinion and recognition of this person by other people or institutions in society.
Now we understand that a website with good content is like a person who is capable and well-educated. But if there are no external links, that is, there is no recognition from other people in society. Then, he still has no social status.
On the contrary, if the content of a website is not good, but it has strong external links. Then he might get a brief ranking. It's like a person who has no ability, but through certain means, people in this society mistakenly think that he has ability. Just like last year's health master Zhang Wuben, he became a first-class master in the country in a short period of time, but this one has no ability. The capable liar was eventually discovered and is now "notorious". Let's go back to the website. If your content is not good, but you use some means to get high-quality external links, although you will get some rankings or even good rankings, it will not be stable. It is possible that it will come back up after sinking, or it may never come back again.
After understanding these two points, you no longer have to worry about whether content or external links are more important. If you want to obtain a stable and long-term ranking, both points are important, but neither is necessary.
Two final points to add:
First, the content of the website: We began to compare the content of the website to a person's ability and accomplishment. Ability refers to high-quality original articles, while accomplishment refers to the optimization of internal links on the website. We won’t go into detail about the importance of original articles. Why is the optimization of website internal links so important? If a person is capable, but has no cultivation, has a weird temper, and is difficult to get along with, then his social status will definitely not be much higher. So if a website has high-quality original content but poor internal link optimization and often reaches dead ends when search engines come in, then its ranking will definitely lag behind a website with well-optimized internal links under the same circumstances.
Second, website external links: more external links are not better, external links are about quality. A high-quality website gives you a friendly link, which is like giving you an advertisement on a CCTV program, making people across the country think you are pretty good. But at the same time, a garbage station also gives you an external link, just like a piece of paper posted on a roadside telephone pole to promote you. Obviously, the people across the country have a less favorable impression of you. Therefore, external links must pay attention to quality.
Okay, it’s time to get off work. That’s all for today. This article was first published by Pinnuo HVAC ( www.cdpino.com) SEOER A5. You are welcome to reprint it. But please bring the link when reprinting. In addition to sharing this with everyone, I write so much just for the sake of external links. whee.
The personal space of the author Ye Yu Qingfeng