Choosing keywords is a relatively important task. Keywords are an important channel for users to enter the website. Only by choosing good keywords and using SEO technology to optimize them can users search for your keywords through search engines and enter your website. site. Let the editor share with you some basic principles for selecting keywords, hoping to help novices in the learning process.
1. The correlation between keywords and website content
When choosing target keywords, they must be relevant to the content of the website. In the early days of SEO, there was often a phenomenon of piling up keywords that were not actually relevant to this site. It also played a very good role in the past and brought a lot of traffic. However, relying on deceptive keywords to bring visitors cannot achieve good conversions, and it is not good for the website.
For example, if your website is related to clothing, then you cannot choose keywords that are not related to clothing, such as weight loss, decoration, etc. Choosing keywords that are relevant to the content is an important point.
2. Keywords with high number of searches and low competition
The most ideal keywords are those with the most searches and the least competition, so that you can get the maximum traffic at the lowest cost. Ideals are always plump, reality is always skinny. Most of the words with the most searches are also the words with the greatest competition.
However, we can use Google keyword tools and Baidu Index to help us mine and expand keywords. Through a lot of detailed analysis, we can still find words with relatively high number of searches and relatively small competition.
3. The main keyword should not be too broad or too specific.
Obviously, if the keyword is too broad, the competition will be greater, the price will be higher, and the final conversion rate will not be ideal. But it shouldn’t be too extreme. The number of searches for words that are too special and too long will be greatly reduced, and no one will even search for them. Therefore, words that are too special cannot be used as the main keywords of the website.
For example, if you are a food website, then the word "food" is too broad. We can add regional and keyword combinations. Such as "Beijing food", or add some modifiers, such as "Beijing special food"
4. Commercial value of main keywords
Different keywords have different commercial values. Even if they are of the same length, they will lead to different conversion rates.
For example, users who search for "LCD TV principles" are probably just doing research and learning relevant knowledge. They have no desire to buy and the commercial value is low. Users who search for "LCD TV pictures" are likely to want to see what the actual product looks like during the purchase process, so the value of such keywords will also increase. Searching for "LCD TV price" will raise the user's purchasing intention to a very high level, and they have basically entered the stage of product selection and comparison. Searching for "LCD TV promotion" or "LCD TV purchase" will further increase the commercial value. A relevant promotional information may prompt users to make a purchase decision.
To sum up, Seoer queries a large number of search terms through various methods and determines the purchase possibility of different terms. Keywords with strong purchase intention and high commercial value should be the first consideration when optimizing. Whether it is content planning or internal link arrangement, focus should be given.
The above is the author's personal opinion. If there are any shortcomings, please give me some advice. I would like to thank A5 for providing the corresponding channel for everyone to learn from each other.
Editor in charge: Yangyang author Hao_Brother’s personal space