Website bounce rate is an important criterion for measuring the user experience of a website or a certain webpage. The higher the bounce rate, it means that the user experience of the website is poor, and vice versa, it means that the user experience is better. So how can we improve the user experience of the website so that more people can use the website?
First, let’s re-understand the web page bounce rate and website bounce rate. The so-called bounce rate refers to the ratio of the number of visits that leave the website after browsing only one page to the total number of visits. Then the website bounce rate and web page bounce rate are respectively the number of visits that leave after browsing only one page/the total number of times entering the website, and the number of times you enter the website from one page and leave without clicking on other pages/all the times you enter this page.
We understand the concept of bounce rate. The next question is how to reduce the bounce rate?
1. Content is king
No matter what methods we use to promote the website and improve keyword rankings through SEO, the purpose is, on the one hand, to attract users to the website, and the ultimate goal is to retain users. If a user enters the website and finds that there is no content he needs, he will naturally leave. Therefore, for the website, the first thing is to have more members, but also to have vertical content suitable for all levels that is more attractive to users (such as public examination content suitable for students, vocational training content suitable for migrant workers, etc.). Customers are firmly tied.
2. Interlinks between articles
In fact, internal links can be used here to explain the problem more clearly (we have mentioned this issue many times before). An article may involve more than one point. For example, when we talk about recruitment in Beijing, we may mention finding a job in Guangdong. Because these are all related, when a user carefully reads an article and encounters related links, he may not be able to help but learn about them. In this way, the more articles the user reads, the lower the bounce rate of the website will be. This means that the user experience of the website is better.
3. Articles related to web pages
The above mainly talks about the links within the article. Then, when the user reads the entire article, the related articles will play a big role. The so-called relevance means that there is further information on some of the points discussed in this article. Description, then users will also further understand that the application of "previous article, next article" is based on this principle.
4. Web page layout
Speaking of layout, if the user clicks on some computer-related jobs, then we can present some computer-related job information to the user in the sidebar or bottom of the page? A small improvement can go a long way in improving your website’s conversion rate (based on user experience).
5. Other factors
What we talked about above are all things we can actually control. However, there are many factors that will also affect the bounce rate to a certain extent, such as the stability of the host, the loading speed of the page, the title of the article or job information, etc. .
Of course, there are many ways to reduce website bounce rates and increase website PV. I hope to communicate with you again.
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