When more than 90% of a website's traffic comes from search engines, it can be said that SEO has been done very well. However, although SEO operations are very successful, there are advantages and disadvantages, and the risks involved must also be great. When the traffic of the main keywords accounts for more than 50%, it is obvious that the website is on thin ice. Maybe when the search engine rules change, the website traffic is bound to decline significantly. Optimizing search engines is like walking on thin ice. Although there are some risks, we can still minimize this risk, and it is not impossible to even get rid of dependence on search engines.
First of all, website traffic is basically composed of two aspects: A: search engine, B: user stickiness to the website. For the former, search engines are the basis for the survival of small and medium-sized websites. It can be said that without the support of search engines, they will not be able to establish a foothold on the Internet. However, for the latter, it mainly relies on user stickiness. After greatly improving user loyalty, users will actively stick to your site and bookmark it. Next time, they will directly remember the address or visit the bookmark to enter the website instead of still Search engines need to query and filter the website again. From this we draw a conclusion: Search engine optimization should not rely entirely on primary keywords for traffic. The transformation of the website is the transition from search engines to user stickiness.
1: Master the long tail effect
As the competition for SEO optimization becomes fiercer, it is difficult to further improve the development space of the website by relying solely on primary keywords. Even if this is still the case for large websites, from the user's perspective, what matters more is the long-tail effect of keywords. Use the concept of a little to make a long tail. It can be seen from this that the importance of long-tail words under the long-tail effect is evident. If long-tail words are done very well, for example: if one long-tail word brings 10 IPs, if it is a thousand long-tail words, it can bring tens of thousands of IPs. It is conceivable that things will continue like this. The traffic brought by the accumulation is very considerable. From an SEO perspective, this kind of traffic is also more stable. Unless the search engines pluck your hair, small-scale adjustments will not have a big impact on the traffic. Who can make better use of long-tail words to capture traffic, in fact, is who can better grasp the user's search habits and accurately understand the user's search content. Humanized layout of long-tail words is undoubtedly the most stable way to increase traffic. , because search engines are also becoming more and more humane. This can be seen from the initial stacking of keywords to drive traffic, to the gradual move towards intelligence. After all, there is more and more information on the Internet, and there are more and more users. The simple indexing method can no longer keep up with the pace, both in terms of machines and users. Therefore, the webmaster can only act according to the situation.
Two: Enhance user stickiness
The increase in user stickiness is a sign that the website is becoming independent. Many webmasters ignore users' pursuit of temporary interests. Advertisements on the website that have achieved a little success are overwhelming, regardless of whether it is more convenient for users to browse. Such a website can only be described as a "garbage dump". ", why a garbage station? Although there is content, changing the focus is the qualitative nature of the garbage station, and there are too many unstable factors in this traffic. To develop a website, user stickiness is very important. The author has just built a Shijiazhuang SEO BLOG. Although it only lasts for 3 days and has only dozens of traffic every day, 50% of the users return to visit it. This will undoubtedly be a very valuable asset in the long run. How to enhance user stickiness, first of all, start from the website itself, provide valuable information for users to read and use, and also provide users with a more convenient reading space. It should be a process of enjoying the experience while experiencing the website. Instead of wanting to know the information you need right away, you don’t want to stay for a moment longer and close the browser with your hand. The above statement is only a general content. Thinking about users is the most effective way to increase user stickiness. Every day I see this group in QQ and that group asking how to optimize. Why has the homepage been demoted? In fact, if you do what you should do, how can search engines demote you? Do what you need to do to retain users so that the website can transform. Even if one day it is no longer included, what does it matter? We can't compare to large websites that have hundreds of thousands or millions of regular users browsing every day, but it's not that difficult to achieve user stickiness of a few thousand. Maybe some webmasters don’t quite agree with what I said. Is user stickiness so easy to grasp? It just proves that you have done little and have too little experience, so there is no need to explain anything. All the webmasters who came over have their own minds on whether what I said is correct.
Three: Only when you are content can you be happy forever.
Some webmasters have done a good job in their own optimization, but after looking at other people's websites, they feel that this kind of optimization is actually better, and then they modify the websites that have been indexed by search engines again and again. The final result will always be counterproductive. Not only the modified optimization has no effect, but the efforts made are also completely in vain. Being content with one's content and focusing too much on search engine optimization means that the future of the website is too much in the hands of uncertain factors. Optimization can indeed improve website rankings, but under moderate circumstances, good content can also make up for this gap, and even do more better. Don't argue over trivial issues. Only when you are content can you always be happy, do what you need to do peacefully, and God will reward your hard work and you will still achieve your ideal goals.
Always leaving the future in the hands of others and over-reliance on search engines is not a long-term solution. Shijiazhuang SEO joins hands with the professional website construction company Pilot Technology ( www.joyweb.net.cn ) to believe that small and medium-sized websites gain traffic by winning hearts and minds, and the transformation of the Internet into intelligent human nature is inevitable for development.
Author binary network personal space