Choosing the right keywords is an extremely important part of SEO. Only by choosing the right keywords can we be on the right path in SEO. Determining core keywords is the basis for our website structure, content planning, internal link layout, and external link construction. So what are the core principles for selecting keywords? Let’s analyze them for you next:
1. Select keywords related to the content. There will always be people who include popular words in their META keywords - even though this popular keyword has nothing to do with the content of their website. Some people even add competitors' brands to their own keywords. This is not only an infringement, but may lead to prosecution (there have been many similar cases abroad). And because these so-called "hot" words do not appear in the website content, they do not substantially help rankings. Too many false keywords may also be punished and lower the rankings. Even if you get traffic through these words, it is not effective traffic. For example, if you sell weight loss products, use bin Laden or the Fukushima Nuclear Power Plant, even if visitors come to the website through these keywords, they will not buy your product.
2. Try to choose keywords with large search volume and low competition. This is a paradox. The competition with large search volume is relatively large. But we still hope to find such keywords as our goal, because such words not only ensure enough traffic, but also minimize the cost of our SEO. We will analyze the issue of competition in the next section, mainly using search results, bidding results, bidding prices, competitor Baidu index and other data as a reference basis.
3. Do not choose keywords that are too broad. Words that are too broad are not only difficult to optimize, but also have high SEO costs and low conversion rates. For example, travel, machinery, clothes, shoes, etc. I met a webmaster who made a female website and asked me why his website had no traffic. I saw that the core keywords of his website were "women, women's network, fashion, fashionable women". These keywords have no direction at all. They are keywords for the sake of keywords. They are too broad and do not belong to the positioning of the website. Direction, keywords are chosen randomly, and it is normal that there is no traffic.
4. Do not use keywords that are too special. For example: Guangdong website construction, Guangdong Shenzhen website construction, Guangdong Shenzhen Futian website construction are too special, the search volume is too small, and they are not suitable as main keywords.
5. Choose words with commercial value. Keywords must have commercial value. Keywords without commercial value are not recommended. For example: based on the principle of a single-chip microcomputer, the purchase intention is low, and they may come here to inquire about information; then, the pictures of the single-chip microcomputer are relatively high, and they may look at the pictures first and then the product; then look at the price of the single-chip microcomputer, and there is an obvious purchase of the special-priced single-chip microcomputer. Intention. We must try our best to choose keywords with commercial value and high commercial value.
Summary: When we choose keywords, we must choose keywords with relevant content, large traffic, low competition, precision, and high commercial value to minimize SEO costs and increase website traffic and conversion rate.
Article source: http://www.0717seo.net/SEOguandian/20110523113.html
Author Kaimini's personal space