-
Although small and medium-sized enterprises are paying more and more attention to website optimization and promotion, very few can actually reasonably optimize the corporate website itself. This will directly lead to users entering your website through search engine clicks, but they will close the website directly because the website itself is slow to open or cannot find the information the customer most wants to know. This results in a large amount of money being invested in bidding promotion but the return is almost zero. Therefore, the author inspected the current network of small and medium-sized enterprises and summarized several common problems that some small and medium-sized enterprises in China are prone to make when optimizing their networks.
1: The header and tail information of all pages in the website are almost the same
In this way, the head and tail information refer to the page title (title), keywords (keyWords) and page description (description). The direct consequence of this is that even if the major search engines include your page, you will not get good results. Website rankings and user experience are also quite poor.
2: There is little content and text on the website
For example, in the product section of the website, many companies currently have a product picture on the product details page, followed by a few words. You must know that in the eyes of search engines, pictures are just a series of binary numbers, and they do not recognize pictures at all. Moreover, the company's own introduction to the product is only a few simple words. This will directly lead to the search engine not being able to judge the keywords from the text on your page, so how can you have a good ranking? The author suggests that the administrator should describe the product information in detail from all aspects when entering the product introduction. Don’t just use a few words, but also recommend links to related products.
Three: The homepage is pure Flash animation
This type of website is more common among websites in the foreign trade industry. Generally, when you open the page, a cool flash opening animation will appear. After 10 seconds of playback, several "Enter Homepage", "Chinese Version" and "English Version" will appear. " button. We all know that search engines cannot recognize flash at all. In other words, search engines cannot get any text information when looking at a website like yours. It is conceivable that how can a search engine index your website?
Four: Crazy stacking of keywords on web pages
Some business owners are eager to give it a try after receiving relevant website optimization and promotion training. After returning, they crazily pile up some keywords that they take for granted on their own websites, and then they also self-righteously deploy keywords at a high density on all article pages, thinking that the keywords are The more, the better. In fact, this is not the case. The file name of an article is not what you say, but what the search engine determines through your article. The author recommends a keyword deployment density of 3%-8%. Too much stacking can only be counterproductive.
Five: Crazy website customer service pop-ups, poor user experience
We talk about the purpose of making a website. The purpose of making a website is nothing more than to display the content that needs to be displayed to users through the Internet platform and corporate website, but the premise is that you must retain users. I believe friends who are doing web UI have a deep understanding of this. However, as soon as most corporate websites are opened, various website customer service pop-up advertisements will pop up, and the first reaction of users is to turn them off. If you want users to accept your professional explanations, you also need to get them to have a certain understanding of your products. When users have a certain understanding of your products, they will naturally consult you. Therefore, the author recommends that things such as website customer service pop-ups, TQs, and advertisements can be placed on internal pages. The homepage should be as clean and tidy as possible to avoid leaving a bad first impression on users.
Six: Do not modify the default administrative password of the website
Nowadays, many small and medium-sized enterprise websites are outsourced by outsourcing companies. After the website is completed and handed over, the default background management account password is never changed. If someone learns the default password for backend management commonly used by outsourcing companies through some channel, and then comes to your website to make a few links or do other things, you won't know where to cry. Of course, I believe that everyone has high professional ethics and would not do such unethical things. Therefore, the author strongly recommends that after the website handover is completed, the corresponding management password must be modified to avoid unnecessary losses.
Seven: There is no professional promotion specialist
Basically 80% of small and medium-sized enterprises do not have professional website promoters. Most of them hire cheap promoters. They only know how to post some posts on large C2C websites such as Alibaba and Baixing.com, but for websites SEO doesn't understand it at all, so naturally it won't produce ideal optimization results.
I am from Qiangren Studio: http://www.sitezz.com/news_view.asp?id=41
The author is a bit bad and has personal emptiness