I believe that SEO friends must have encountered the situation where the keyword ranking of the website has dropped. Sometimes the ranking of some keywords has dropped, sometimes the ranking of all keywords has dropped, and sometimes the ranking of individual keywords has strangely dropped. The ranking of some keywords has increased.
I think it is normal for a website to experience an increase or decrease in individual keywords, especially when the keyword ranking decreases within a few or more than a dozen places. When this happens, keep a calm mind and continue doing whatever you have to do. Just do whatever you want. If the rankings of large-scale keywords begin to decline on a large scale, you should pay attention. You need to conduct a comprehensive analysis of search engines and your own website to find the reasons for the decline in keyword rankings and find ways to restore keyword rankings.
After a keyword ranking drops, it is recommended to stay put for about half a month.
Many times, webmaster friends cannot remain calm when their keyword rankings fluctuate. They ask friends everywhere to find the reason, or even go to war to modify the website. In fact, sometimes the fluctuations in website keyword rankings are just the occasional cramps of search engines, especially Baidu. The big reason why it is called Du Niang comes from Baidu's keyword rankings fluctuating wildly for a few days every month, and it will recover after two days. .
In fact, there is nothing wrong with your website, but the problem is with the search engine. At this time, if you modify the website randomly, the website that was originally fine and the website that can restore the keyword ranking has been corrected by you. Webmaster friends must avoid this kind of thing that is not worth the gain.
Of course, standing still does not mean that you have to stop your daily website SEO work. Keep doing what you need to do. Don’t stop adding new articles to your website or doing external links just because your keyword rankings have dropped. You need to observe.
If the keyword ranking cannot be restored after half a month, it’s time to start reviewing the website’s own problems.
If more than half a month has passed and the website keyword ranking has not recovered, you should start looking for reasons. First of all, we need to see which keywords have dropped in ranking, which URLs and which pages have dropped. Is it because there is a problem with your own website that causes the decline, or is it because a new competitor's website has moved from the bottom to the top in the rankings.
After the keyword ranking drops, you need to analyze the specific reasons, check your own website data record table, analyze your own execution reports, and combine the data with your own SEO theoretical knowledge and practical experience to analyze possible problems on your website and find the problems. Develop a solution and then stick to it.
I believe that as long as we continue to work hard and treat the website seriously, grasp the quality of the website content, the continued stability of the website's external links, and the ranking of new keywords, it will definitely recover. Many times, it is only a matter of time to restore the keyword ranking of the website. Keyword ranking takes time and requires more execution. Abandon the impatience and do not rush for quick success. Only with patience and a calm attitude can you do a good job in SEO.
Give up when it's time to give up
Although I really want to say that we must persist to the end. The website has been demoted, deleted by search engines, keyword rankings have dropped, and disappeared. As long as we continue to insist on new original content and new high-quality links, we will definitely succeed. Regain rankings, or be loved by search engines. But in fact, some websites have big problems and are severely punished by search engines. It takes a lot of energy to restore them. It is even easier to rebuild a website than to restore a website that has been abandoned by search engines. At this time, , if you continue to persist, it will be a bit more gain than loss. When it’s time to give up, choose to give up decisively, but giving up this website does not mean giving up what you want to do. Find a new website, change your mood, and keep working hard! Wuhan SEO Liu Jun wrote about the decline in keyword rankings Here it is.
Author: Liu Jun Original address: http://www.seo83.com/index.php/archives/846.html Please retain the copyright for reprinting, thank you for your cooperation!
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