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Hello everyone, my name is Xu Ziyu. Recently, several friends asked me how I look at the competition of keywords, and I discovered that many people are actually very concerned about the competition of keywords. This is not only a small knowledge point that we webmasters need to understand, but also something that many business owners should understand. For webmasters, we need to understand the size of keyword competition when optimizing. It will be used when analyzing and selecting these keywords, during the optimization process, and when analyzing opponents. Business owners need to understand the level of competition in the industry in which they have experience, so as to be prepared to invest in online promotion in advance. In particular, there are many companies that have just started to contact the SEO industry and do not know much about this industry. You don’t even know the price. If you can make an estimate of the competition in your industry, you can rationally invest corresponding funds in promotion. Today I will teach you how to look at the competition of keywords from the search results page of any keyword.
1. How much competition does the keyword search page look like?
This is the most common way to look at keyword competition by looking at the number of search pages. I do a lot of Baidu SEO, so I know a lot about Baidu. Generally speaking, the competition for keywords with more than 3 million search pages is relatively large, so Specifically, how can we judge the competition of keywords based on this? Someone divided the search results page into the following numerical ranges:
(A) The search results are less than 500,000: the competition is small;
(B) Search results 300,000-1 million: medium to small;
(C) Search results 1 million-3 million: medium;
(D) Search results 3-5 million: above average;
(E) More than 5 million search results: It is a difficult word.
2. Pay attention to seasonal changes on keyword search pages!
For some industries, sometimes it is seasonal. In the peak season, many people will send messages and posts. When searching for keywords, there will be a fairly high number of search pages. However, in the off-season, search engines will In particular, Baidu will appropriately delete some spam information with relatively low weight or high repetition, so the search page at this time will definitely be low. Therefore, we must be clear-headed in these industries, especially if our webmasters are doing SEO optimization in the off-season and encounter such a situation, we will definitely suffer a loss, and for business owners, it is definitely more expensive to find someone to optimize in the peak season. For example, on a website I optimized before, the search result page data for "Shanghai Gree Air Conditioning Repair" was less than 1 million at that time, but now it is 4 million. The gap is so huge that it is chilling. Haha, I will pay more attention next time I take an order like this. .
3. The total number of keyword search pages depends on the competition!
It is impossible for us to optimize only one keyword for a website, so we do not recommend that you only optimize one or two when optimizing. If you can optimize one or two, we can optimize more. So when looking at the search page, my suggestion is to consider the search results of all keywords comprehensively, because the competition for the main keywords of some websites is not great, but the competition for some sub-keywords is quite high. Don’t make the wrong choice due to negligence. direction.
4. Regional changes in search results pages depend on competition!
Search engines are becoming more and more intelligent, especially Google and Baidu, which are the most commonly used search engines. These two giants will conduct different keyword rankings based on regional changes in keywords. I haven’t observed much about Google, but for Baidu it is sometimes very obvious. Therefore, when looking at the competition for keywords, you should also pay attention to the regional changes in the search results page. You must have encountered this situation. Sometimes you see this ranking result of your website on your own computer, but what you see in another city is another matter. To better see the impact of regional changes, it is recommended to first directly search for keywords to view the results, and then use webmaster tools such as china to query, because their server is in Xiamen, so as long as you are not in the same city, the results will be relatively different. More accurate.
5. The influence of users’ search habits!
For search engines, if you search for a certain keyword more times and open more websites through this keyword, the search engine will default to the fact that you like this website and will "take it for granted" to recommend you to use this website. website, this may not be beneficial to us webmasters. Because the ranking of the website may be false, you must pay attention to the user's search habits when looking at the search page. The solution to this problem is the same as the fourth point, so I won’t go into details here.
Okay, that’s it for this article. Looking at the competition from the search page, there are actually many things that need to be paid attention to. You need to discover it by yourself. Friends who want to communicate with me can add my QQ: 843745641
This article was published by Xu Ziyu, editor of Shanghai Gree Air Conditioning Maintenance and Repair ( http://www.baigle.net ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Thank you Xu Ziyu for your contribution