As webmasters fighting in the Internet war, they need to possess many qualities: persistent belief, calm attitude, strong execution ability, good at analyzing the opponent's psychology, and another important quality is to learn to analyze the main key points. The competitiveness of words. In the early stage of website construction, the keywords of the website must be determined. The determination of keywords is not blind. Before determining, you must learn to analyze the popularity of this keyword. As for how to analyze the popularity of this keyword, the blogger will tell you the specifics. method:
First: analyze the search volume of your keywords. After the website is built, it is necessary to determine its main keywords. After selecting the keywords, it is not necessary to optimize immediately. Keyword analysis before optimization is indispensable. The first thing to analyze is the search volume of keywords. Search for the main keywords in major search engines and see what the search index of the keywords is in major search engines. Keywords with a large search volume must be more competitive. Keywords with a small search volume, although the competition is small, are less likely to bring you benefits. At this time, you have to decide whether to use this keyword for optimization. If you cannot tell whether this keyword is highly competitive, then take a look at the analysis below.
Secondly: Analyze the top websites ranking for keywords. Maybe you will say that keywords with a high Google Baidu index will definitely be highly competitive? How competitive a keyword is depends on the websites ranking at the top of the keyword list. For these websites, you need to analyze them from many aspects:
1. Website URL: Look at the proportion of websites with independent domain names among the websites on the first two pages. If the top websites are basically independent websites, and they are all optimized first, then this will As far as keywords are concerned, the competition is there. If it is just some third-party blog sites, or sites with second-level domain names, or internal page optimization, the competitiveness of such keywords will be relatively small.
2. Distribution of website keywords. Look at the distribution of main keywords in major websites, whether there are related main keywords in the website title, the density of keywords in the website, the internal links of the main keywords in the internal pages of the website, etc. Observe for a few more days to see if the keyword rankings of the first few pages are stable. Some stable sites have any advantages in keyword distribution. Some keywords with unstable rankings are relatively competitive.
3. The overall weight of the website. Analyze the types of websites on the first few pages. Are there any large corporate websites, or independent sites with high weight? Are there any large portal websites? If there are portal websites and social networking sites, the competitiveness of such words will definitely be very high. I think It is difficult to do it.
4. The overall operation of the website. The overall operation of the website will affect the competition of keywords. Analyze the external links of the opponent's website to see what are the main sources of external links and whether the sources of external links are stable and reliable. There are also the overall PR value of the website, the inclusion status of the website, and the user experience of the website. For sites whose competitors are all new, have a large number of external links, stable website inclusion, and high PR, the competitiveness of keywords has reached a new level.
5. Spatial analysis of the website. The biggest impact on keyword rankings is the space problem of the website. The website often cannot be opened, spiders cannot access it, and users cannot access it. The competitiveness of such a website naturally decreases. Analyze the stability of the space server of the opponent's website, whether it has an independent IP address, the operation status of other sites on the same server, etc.
6. These factors will affect others and you as well, so you should also pay attention to the choice of space when making keywords. For example, bloggers use ixwebhosting hosting services to optimize keywords for their website. Now the keywords are ranked 4th on Baidu’s homepage. Keywords are highly competitive, but it would be much better with good hosting support.
Finally: use webmaster tools to query. Nowadays, there are many webmaster tools that can query the keyword index. You can also check the related Baidu index of the keyword, the competitiveness of the keyword, etc. But this is just a tool, and the found data is only for your reference and cannot be used as the main factor in keyword popularity. You still need to analyze the specific analysis data yourself. Only after the analysis is completed can you judge the popularity of keywords.
Webmasters must have such analytical qualities. It does not mean that everything will be fine after the analysis. Analysis is for your own better use. Only by analyzing your opponent's website can you make your own website better. After the analysis, you decide to do this. When writing keywords, you must use your opponent's strengths and eliminate your own weaknesses, so that you can make the keywords up.
The original source of this article is kedeng blog: http://www.kedeng.com Please indicate the source when reprinting.
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