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Judging the difficulty of keyword competition is a skill that SEO personnel must master. If there is no way to judge the difficulty of the keywords you need to rank for. It is impossible to estimate the value of this keyword and the manpower and material resources required. As a result, SEO work cannot be performed. Today, SEMKEY will talk to you about some ideas for judging the difficulty of SEO keyword competition. Not very comprehensive. Hope it can give you some ideas.
1. Number of search related results for optimized words
Everyone who does SEO knows this, so I won’t go into details here. Use the keyword "silver jewelry" as an example. The search engine uses Baidu. For example, as shown below: About 3,470,000 related results were found for the keyword "silver jewelry". It can be basically judged that this word is of medium difficulty. Optimization requires a certain amount of work.
The greater the number of relevant results returned for a search keyword, the more difficult it is to optimize for that keyword. On the contrary, it is easier. The standards summarized by Anonymous are not very comprehensive and are for reference only.
The optimization difficulty is simple when the number of relevant results is ≤500,000.
The number of relevant results is ≤ 1 million (and greater than 500,000). The optimization difficulty is easy.
Optimization with the number of relevant results ≤ 5 million (and greater than 1 million) is of medium difficulty.
Optimization with the number of relevant results ≤ 8 million (and greater than 5 million) is of medium-to-high difficulty level and requires a certain amount of work and skills.
Optimization with the number of relevant results ≥ 10 million is considered highly difficult. It takes time and a certain amount of accumulation and skill.
2. The number of results related to the keyword title page
The more keywords that need to be ranked in the title, the greater the number of our optimization competitors. On the contrary, there are relatively few competitors. It’s also good that we arrange and estimate the difficulty of optimization. We can use the intitle: keyword in search engines to determine the degree of competition for this term. Although the number of related results for some words is ≤500,000, it is a simple optimization, but if the number of related results for the keyword title page is large, Which shows that the competition for this term is quite fierce. We also need to carefully analyze the number of external links and inclusions of these pages, which is the third judgment criterion.
3. Domain name external links and included volume of pages with top keyword rankings
The more domain name external links and inclusion volume of the top-ranking pages for the keywords to be optimized. The greater the competition. The more difficult it is to optimize. This needs to be studied carefully. This is a key link in determining whether the word has competitors and difficulty. On the contrary, optimization is relatively less competitive and less difficult.
4. Which keyword ranks higher, the homepage or the inner pages?
The more internal pages that rank high for the words to be optimized, it means that the competition is low and it is relatively easy to optimize. On the contrary, the more main domain names there are, the more difficult it is to optimize. Analyze carefully based on the ideas from points 1, 2, and 3. You can know how easy it is to optimize this word. In order to do a good job in workload and estimated value.
5. Number of keyword promotions
This also reflects the value and search volume of the word from one side. Can be used as a reference. The more keyword promotion pages there are, the more competitors there are. Optimization is relatively difficult.
6. Search engine index of keywords
The greater the search engine index of the keyword to be optimized, the greater the value of the word, and thus the more competitors. It shows that the difficulty of optimization will increase. Specifically, a detailed analysis should be done based on the above five points.
The above are some unknown SEO keyword competition difficulty judgment ideas, which are not very comprehensive. Welcome to discuss. This article was originally written by Wu Ming and was first published on SEMKEY. Copyright reserved for reprints www.semkey.org
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