In the first two chapters, Kaimini talked about things to note when registering domain names and things to pay attention to when purchasing domain names. I was originally planning to continue writing about website space issues, but I always felt that there were still some things to note about domain names that were not explained clearly, so I listed them in a separate chapter here. Some other things to note about domain name preparation. Because with a domain name, we need to make some related preparations to ensure the normal use of our domain name and the normal operation of the website, so we also have to make the following domain name preparations:
1. Things to note when registering domain names
When it comes to ICP registration, everyone should have a love-hate relationship with this one. Love it, ICP registration has indeed blocked a large number of discordant websites. Hate it, there are many grassroots websites that are operating normally and have to close down due to lack of registration. So how should we deal with it and what should we pay attention to?
First of all, it is certain that it is best to register. After filing, there are several benefits: first, user trust increases, and second, the website space can be placed in China to increase access speed. We can either go to the registration page of the Ministry of Information Industry of China to submit the filing application ourselves, or we can ask our space provider to assist us in filing. In addition, there are also service providers online that provide fast filing services. However, Kaimini still recommends filing by yourself or by someone else. The space provider assists in filing, and safety and reliability are always the first priority. Something special to mention is: personal registration can only be done for non-operational purposes, do not file in the name of the forum, as it will basically not be approved.
2. Back up domain names to prevent problems before they occur.
You must be wondering, what is domain name backup? To put it simply, when we build a website, we need to prepare two domain names, one as the main domain name and one as the backup domain name. I believe that everyone must have encountered a situation where the registration was canceled when building a website. Once this happens and we are not fully prepared, it will cause the embarrassment that the website must be closed, thus losing a large number of users. , then if we prepare two domain names, when there is a problem with the registration of the main domain name or the domain name provider, we can use the second domain name, which is the backup domain name, as a temporary replacement, thereby avoiding the embarrassment of website closure. When the main domain name is registered, After re-approval and the problem with the domain name provider is resolved, we will restore the main domain name, thus avoiding the loss of customers to the greatest extent.
3. Things to note when enabling domain names
After the main domain name is activated and the domain name registration is completed, we have to consider how to activate the domain name. According to international practices and conventions, we generally activate the top-level domain name without www and the second-level domain name with www and assign them to our homepage at the same time. , but this will form two identical websites, especially for Baidu, then we have to use 301 permanent redirection operation. If the space does not support it, then there is no good way. My suggestion is that if you are doing it in the domestic market, use www as the main domain name and promote this website when promoting it. If you are doing it in the international market, use the domain name without www. Promotion focus. Or enable only one domain name. If we are doing forums, we can also consider using bbs directly as our main domain name. If we are doing group buying, we can also directly use tuan or t as our main domain name.
Activation of second-level domain names. If our website is particularly rich in content, we can consider enabling second-level domain names, such as bbs's second-level domain name binding forum, blog's second-level domain name binding blog, shop's second-level domain name binding mall, etc. Of course, this is determined based on the needs of different websites. There are also precedents for different cities to bind different second-level domain names, such as Ganji.com, 58.com, etc., but the premise is that there must be rich content. Precautions for enabling second-level domain names: Be sure not to enable too many second-level domain names that are not rich in content at the same time. We have precedents. If too many second-level domain names are enabled at one time and the content is not rich enough, it will cause search engine failure. Reducing authority, especially to Google and Baidu, understands the second-level domain name as a completely different website, so it will be better.
4. Precautions for domain name resolution
When our domain name is ready and the space is ready, then we have to resolve the domain name to the space IP we purchased, and our space IP points to our domain name at the same time, thus completing the domain name resolution. For specific operations, we can refer to Baidu Encyclopedia's instructions on domain name resolution. Here are some things that people tend to overlook, which is about the DNS server. DNS is the domain name resolution server (Domain Name System). Our domain name providers generally provide DNS server addresses, and space providers generally also provide DNS services. Everyone The default method is to use the DNS of the domain name provider and perform resolution directly on the resolution page. My suggestion is to use the DNS service of the space provider. This way the resolution is faster and more stable, which is good for the normal operation of the website.
At this point, our domain name preparation is basically OK. Next, we will focus on some issues in selecting website space. If you have any suggestions and opinions, you are welcome to communicate with us. The article is originally published by Kaimini SEO. The source of the article ( http://www.0717seo.net ) is welcome to reprint. Please keep the copyright link for reprinting. Thank you for your cooperation.
One of the website optimization strategies: What you need to know about registering a domain name
Website optimization strategy 2: Things to note when purchasing a domain name
Author Kaimini's personal space