On-site layout can also be called on-site optimization, which is an essential skill for SEO, because we must consider the perspective of webmaster users and present the core content of the website to users in the simplest and most comfortable way, and here we also need to Pay attention to a few basic issues, because sometimes we ignore the most important users and think about the problem from our standpoint. Okay, I won’t say more. I will summarize my ideas from several aspects. I hope it will be useful to everyone.
Get the first screen
I think many webmasters agree with this, and we often mention this issue, that is, the importance of the first screen to users, because it is often impossible for everyone to see the entire website when they open the web page. Therefore, the first screen The content that appears is generally his first impression of your website. This impression is similar to the first impression when we meet others for the first time. It plays a vital role in future development, so the first screen must be the most important. Put important content here. The important content here is not only important to us, but also important to users. That is, generally put the content that users are most interested in, which is the core content of your website. I think this simple Everyone knows the truth very well. But in the websites we usually see, a large part of the first screen of the home page is filled with a lot of text, such as some industry news, etc. These things do not seem to be the most important to many users. For example, Quanxun.com pays great attention to this point and presents the most important content to users.
The inner pages are similar to the homepage
The layout of the inner pages and the layout of the home page must be generally similar. There should not be too many differences in line colors, text, general patterns, etc. Otherwise, users will become slightly familiar with your home page, but after entering the inner pages, If the change is too big, you will suddenly become uncomfortable. The user will spend a certain amount of time thinking about whether I have entered another website. This website has changed so much and is very unprofessional. Are there any traps? If the user has the slightest emotion to think about these negative issues, then he will not be interested in continuing to visit. The credibility of the website and the website will be greatly reduced, which is something we ourselves as users can also experience. In reality, such examples are not uncommon. Some websites often have quite beautiful homepages, with good colors, tones, and layouts. However, once you enter the content, it seems like you are on another website with dense text, which is actually a big problem. No need to. Just follow the home page.
Simplify and simplify
Everyone must understand the meaning of simplifying and simplifying. There is no need for too many pictures or too many words, because any small links and processes may cause unnecessary psychological burden, such as the shopping cart button that everyone is talking about. Text, of course, everyone is more unified and mature about this now, but in the past, some websites would write "buy immediately", which would bring psychological pressure to users. Users will definitely consider whether they have to pay once they click. Therefore, the website Many things on the Internet must be considered clearly, and there must be no misunderstandings. The best way is to be as simple as possible and find the best way to express what we mean. This method must be simple enough and can also be used by different people. Users have the same understanding, that is, "this button means this." If there are many parts of your website that different users can easily understand after seeing it, then things will become easier and customers will trust you more.
find the junction
The last thing is to find the combination point, information that is valuable to users and at the same time best brings us profits. If these two aspects can be effectively combined, it will be very successful. For example, selling clothes is a very simple example. The sales process is the process of combining points. However, many things on the Internet are not as simple as selling. They need a combining point that meets the needs of users and is what users have been looking for. We have been exploring something, and this combination point is precisely the point where we can make profits directly or indirectly. For example, the display of some pictures, the writing of some copywriting, and the production of some animations can all play a guiding role, using our own advantages to guide customers to consume and gradually accept us. This is also called the stage of cultivating customers.
This is basically the summary. Welcome everyone to communicate with me. This article comes from: Quanxun.com, URL: http://www.550.cc/ , please retain the copyright for reprinting, thank you!
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