To quote an old saying: "To fight against external forces, we must first settle within." The same goes for website optimization. On-site SEO is the pioneer, and only by cooperating with each other inside and outside the site can good results be achieved. In other words, every webmaster must do on-site SEO optimization before doing external optimization. It is ideal to do internal optimization first and then external optimization. So today I will talk to you about the five major factors on how to optimize on-site SEO.
1. Reasonable and concise URL
URLs that are too long are extremely detrimental to spider crawling, so we need to make the URL simpler and clearer, and add some appropriate keywords to the URL. This can promote the ranking of the website and make spiders pay more attention to it. Of course, this It only applies to English keywords. For Chinese, you can use Pinyin or the first subtitle of each keyword. It should not be too long.
2. Advertising and external information are used to call
In the process of website optimization, it is inevitable to reference some external resources or advertisements on your website, but adding them directly to the code will directly lead to too many codes, which will affect the speed of spider access, thus causing some Unnecessary impact, so we can use JS calling and other methods to solve it. Another thing is not to decorate the website too fancy, try to be as concise as possible, which not only provides a good user experience but is also extremely friendly to search engines.
3. “Content is King” Key Points of On-site SEO
Reasonably write the selected keywords into tilte, a unique description, the density of keywords in the article (usually between 6% and 8% is optimal), original and pseudo-original writing based on the article title content and Focus on what you want to express and give the spider an eye-catching expression. You can use some tags to emphasize the expression.
4. Image attributes and content duplication issues
As SEO practitioners, we all know that search engine spiders are temporarily unable to recognize images and can only capture the ALT keywords in the images. Therefore, we must ensure that the website and images are friendly, and try to make the keywords in the ALT match the title as much as possible, so that Can be effectively combined with articles. Many webmasters often publish some previously published articles or articles from other sites to their own websites for the sake of convenience, resulting in duplication of content within the site or on the network. These are the symptoms that spiders dislike the most, and in the worst case, the content will not be included. , severe cases will be demoted, so it is recommended that webmasters do not do this.
5. Create reasonable and effective in-site links
In-site links can be divided into two types: 1. Naked links 2. Anchor text. In fact, the medium anchor text is the best, and the anchor text is also the most commonly used by webmasters when optimizing on-site keywords. Every time a keyword appears in an article, you can use the anchor text to point to the relevant homepage, column page or content page. This effectively increases the weight of the website itself, and the target keyword is equivalent to a vote. Therefore, we must reasonably arrange the weight distribution of articles between sections, articles and homepages, but do not accumulate anchor text links, otherwise the gains will outweigh the losses.
The above is the author's analysis of the five major factors for on-site SEO optimization. Don't do SEO optimization blindly, but carry out website optimization work in a regular and planned manner. This article was originally created by the webmaster of http://www.ugow.net . Please indicate the source when reprinting!
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