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one. Determine topic positioning
First we need to figure out what kind of theme website we need to make. The following points are to be considered:
1. Direction of thinking
For example: According to personal preferences, according to the amount of funds, according to resource conditions, etc., everyone has his own characteristics. There is no need to imitate other people's websites, do not follow trends, and determine your own theme positioning. Just like a friend of mine told us with great enthusiasm some time ago that we would build a portal station and strive to become the seventh largest portal in the country. As a result, after half a year, we spent hundreds of thousands of money and built a garbage station. Because this friend's ignorance of the Internet and his obscene fantasies finally led to this result.
2. Key points to think about
Regardless of whether you are interested in building a website in the early stage, the ultimate goal is to make a profit. Your website will definitely not last long if you invest no income. At the very least, you need to earn back the domain name space fee, so you must consider whether the website is sustainable. profit points. Does the website have room for development in the future, as well as competitors that may appear in the next three years, such as whether some Internet giants will consider doing it. For example, if Tencent considers doing something in the next three years, you'd better give up.
two. Competitor analysis
After determining your theme positioning, you need to have a certain analysis and understanding of your competitors. Only by knowing yourself and the enemy can you win every battle. Through the analysis of competitors, you can first verify the feasibility and market size of the project through their current situation, and learn from their successful experiences and failures. Second, you can copy your competitors’ models and methods.
1. Analyze website data
Alexa ranking development stage channel data volume update volume website registration number brand awareness SEO data
2. Analyze website background
Time of establishment Team size Founding members’ background and investment status
3. Assignment of analysts
Operation team, editorial team, technical team, promotion team, SEO team, sales team
4. Analyze website structure
Function module channel structure column layout
5. Analyze website features
Technical content service resources user brand
From this we can draw three situations: strong competitors, no competitors and ordinary competitors.
If it is a strong competitor or an ordinary competitor, we need to find differentiated projects, industry segmentation, user groups, user behavior, content, services, etc., so that we can have what no one has, we have everything, and everyone has everything. I am good, others are good, I am special, and people are good, I am unique.
If there are no competitors, we need to analyze the reasons. Is the project unfeasible? Team is not feasible? Need special resources? Not investing enough? There is no profit model etc.
Analysis of three users
1. User positioning and analysis: the significance of user analysis
However, the content, layout, promotion, etc. of the website must conform to user habits and meet user needs and preferences, so as to achieve the best results. If we don’t take users into consideration, users won’t take us into consideration.
2. The importance of users
When you are doing website planning, operation, promotion, profit model, seo/sem, etc., you must not forget the users, and you must start from the needs of the users.
3 User group positioning: low-end and high-end issues
4 User Characteristics Analysis
~ Natural characteristics include: age, culture, preferences, region, occupation, online time, and whether you like to communicate online
~ How to obtain information, search engine, QQ group question and answer platform, forum, etc.
~ How to communicate: Forum SNS, Weibo QQ group, etc.
~ What topics do users pay attention to?
5 User needs analysis
~ What kind of help are you looking for?
~ What kind of information do you like?
~ What resources are needed?
6 Size of user base
Four: User demand mining
1. Mining from user goals
Many users think that they have only one need, but this need is often difficult to fulfill directly. At this time, more needs can be discovered through their unique needs.
2. Digging from psychology
For example: love to take advantage, show off, seek novelty, resonate, anger, love, vent, etc.
3. Dig from preferences
For example: work preferences, life preferences, entertainment, etc.
4. Satisfy users’ habits
Never try to change or oppose the user's habits, so a person's habits are difficult to change. It is difficult to change a person's habits. It is best to improve and explore products based on user habits.
5. Save time for users
Time is money, time is life, users’ time is precious, and users’ patience is limited, so the easier it is for simple fools to operate, the better.
6. Benefit users
Five: How to make profits
1. What can be sold?
For example: services, products, experiences, information, resources, etc.
2. How to find a profit model
~In-depth study of user characteristics and needs
~Find products or services that users are willing to pay for
~Users are accustomed to free products and try not to get involved
Six: Website design
1. Learn to imitate and strive to be the second best. There is no shame in imitating. The key is to be able to imitate, to be better than others. Learn from their successful experiences, give full play to your advantages, and avoid mistakes and disadvantages.
2. Refined market segments
For example: industry segmentation, geographical segmentation, crowd segmentation, etc.
3. Website service design
Solve at least one problem for users.
4. Website functional design
As long as the functions are usable, the fewer and simpler the better.
5.Channel column design
In line with users’ habits of finding content.
6. Page design
Be atmospheric, professional, and give people a sense of trust
7. Content Strategy
I have what others don’t have, I am perfect when others have them, I am perfect when others are perfect, I am specialized when others are fine, I am unique when others are specialized.
Article source: Changzhou seo www.yzxye.com/