Many webmasters build websites without considering the experience of search engines and users, but casually imitate what they think is a good website structure. But we know that search engine algorithms have always imitated user experience. If your website architecture does not conform to user experience, it will be very difficult for your website to be recognized by search engines. So what points should you pay attention to when building a website architecture? ?Just follow the 2 steps below.
1. Site structure
I don’t know how many webmasters will draw a sketch of the layout of the homepage, directory page and content page before building a website? That is, you will design and layout the homepage sections according to the needs of users. Many webmasters like to imitate other websites and put contact us and company news in the upper left corner of the homepage, and put the link about us at the far left of the navigation bar. Huang Cong will tell you today that these practices are wrong! Okay. The site structure should comply with the following points:
1. The information that users most want to see must be placed on the top and left of the website. It is not your contact information or your company news, but your latest product information! And it is what users are most concerned about recently. How to know which ones? What are users paying most attention to? Huang Cong believes that every webmaster will have his own statistics. You only need to look at which product has the most orders recently and put it in the upper left corner of the homepage.
2. Do not have more than 5 product displays on the homepage. As we all know, customers make a choice after reading the products first. If you place more than 5 product displays on the homepage, users will either spend a lot of time Make a choice or close your page impatiently.
3. The size of the web page must be as small as possible, and the quality of the server must be good! If your website takes more than 6 seconds to open, it means that you have lost a large number of customers.
2. Filling in web content
After setting up the website structure, the next step is to fill in the content. When filling in the content, we should pay attention to the following four points:
1. Do not duplicate the navigation at the top and the navigation at the bottom. Many webmasters have one navigation at the top of their website and another at the bottom. This not only increases content duplication, but can also easily be judged as cheating.
2. Breadcrumb navigation is a must. The most important thing is that the breadcrumb keywords on the homepage should not be written as "homepage", but should be the keywords to be optimized on your homepage.
3. There should be no more than 10 related articles on the content page, and the related articles must be in the same column.
4. The URL path should use Chinese pinyin as much as possible, but the pinyin of each directory should not exceed 3 Chinese characters, otherwise the URL will be too long.
Although it sounds simple, there are only a handful of websites that can really do these things well. SEO is an art. How to build a website structure that both users and search engines like is a topic that every webmaster needs to study carefully. This article was originally written by Huang Cong ( http://www.footfj.com/ ) and is welcome to be reproduced.
Editor in charge: Yangyang author Huang Cong’s personal space