The relationship between website and physical products
Many websites are established for promotional purposes, and furthermore, the website plays an expansion role based on the company's products (services). Regardless of the promotional role of the website or the publicity role of the website, the purpose of the website itself for the enterprise is to make profits.
I have found from many clients I have contacted that they feel that the establishment of a website is a good way to promote the development of the company. If they want to achieve the effect of promotion and profit, many people will consider doing online promotion. However, after promoting for a period of time, customers will find that the effect of online promotion is not very direct. Customers will blame the online promoters for the "lack of profitability" and think that their work is not done properly.
I believe there are many people who have encountered this situation.
Analyze the reasons. To carry out online promotion, the most important and necessary thing is to have a place of your own on the Internet. This place can be a website or a blog (ignore the rest for now). Next, the online promotion staff will promote the industry where the customer is located, modify the website program, add articles, etc. to the website.
Through the operation of the website, the website can obtain a better performance in the search engine, thus bringing the number of website views. People learn about what products (services) you have by looking at your website. Then call the customer to allow them to communicate effectively, sign the order, and make a profit.
It’s not a very complicated process to describe. Let’s break it down first and see what role the website plays in the above process:
·Network, simply speaking, means having your own place in the network
·Display function displays the company’s product (service) information
·The premise of promotion is that the website chooses to be promoted online and the website is found through search engines.
·Customers understand that customers look at the website and know what product (service) information is available
·Customer needs here are only for customers. After reading the website, they can find the customer company through the contact information left on the website.
As can be seen from the above points, it is not the website itself that communicates directly with customers, but the contact personnel in the enterprise. To put it bluntly, they are the people who answer the phone. At this point, the role of the website comes to an end.
Role in the company’s products (services):
·Core of company development
·Corporate profit core
·Company promotion core
·Core in all aspects of company reputation and reputation
After sorting out the website and company products, we can actually find one of the problems: the development of the website is inseparable from the company's products (services), and the company's products (services) affect the development of the website, which is a mutual, restraining and cycle relationship. In other words, in layman terms, no matter how good a company's website is in promoting on the Internet, but the quality of its own products is not good, after going through this cycle for several times, if there is a problem with the company's products (services), it will eventually causing problems in the development of the company.
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