Now every webmaster and every enterprise is slowly starting to pay attention to SEO. The reason is very simple. SEO can bring traffic and find customers, and save money without any investment. Therefore, SEO has slowly become the dominant method of online promotion. Of course, although SEO has many advantages, there are also many disadvantages. For example, each webmaster and each enterprise operate different products. When we do SEO, we will inevitably see competitors in the same industry, such as security. Enterprises or webmasters of similar products, looking at the dense competitors, will inevitably feel frightened sometimes, because they feel that their website does not have enough strength to compete with others for ranking, so the current promotion market is like a battlefield, and they want to find a way in the SEO world. Survival is difficult in theory, but in fact it is not impossible to stand out among these dense competitors.
Maybe some friends just saw me saying that it is not difficult for us to stand out among the dense competitors. Maybe some friends are starting to think, so how to find a way to survive in the SEO world like a battlefield? In fact, it is very simple. I will share it with you below. Let’s talk about my many years of experience:
1. Competitor analysis
I just said that if you make any product now, you may encounter some tougher and more powerful opponents. Some webmasters may feel a little unconfident when they see such competitor websites, always thinking that they cannot surpass them. , of course, it is understandable for webmasters to think so. Although it is impossible for us to surpass these tough competitors in a short time, we have a particularly useful secret weapon in the search engine to slowly catch up with them. Strong competitors, although everyone may already know this secret weapon, very few webmasters and companies actually use it. Some webmasters may be a little anxious when they see this. In fact, this secret weapon and privilege is to fight against competition. One of the biggest advantages of opponent analysis in search engines is the openness of information. No matter what the opponent's website contains, we can use the search engine to view and conduct analysis and investigation. Therefore, it is relatively simple to analyze opponents in search engines, so when When we are about to run a website, don’t rush to define keywords or modify the layout of the site. We must first have a thorough understanding of our competitors. The Art of War says: Only by knowing yourself and the enemy can you win every battle, so we must Take a close look at the enemy and then devise a method.
2. Select the relationship between keywords and competitors
After we have analyzed the competitors, the next step is to choose keywords for the website. In fact, when choosing keywords, it is best not to choose keywords chosen by more powerful competitors. Finally, choose more related keywords and long-tail keywords. Keywords, skip the target keywords. Some friends may feel that the target keywords can bring a lot of traffic. Of course, this is correct. Although the target keywords can bring a lot of traffic, the conversion rate is quite weak. If If we were in a war era, target keywords would play the role of the vanguard. The so-called vanguard is the person who charges first. Although these people are effective and can cause a lot of damage to the enemy, the arms that really benefit are the rear arms. When the enemy and the vanguard are both defeated, the backup and logistics troops come together to completely defeat the enemy. Therefore, although the target keyword can bring a lot of traffic, the real conversion rate is not it, but the related ones behind it. Keywords and long-tail keywords, although we can choose more long-tail and related keywords, of course we can choose one or two target keywords to do, but remember not to spend a lot of time doing these target keywords. The focus is on long tail and related keywords.
3. Optimization inside and outside the site
After the keywords are selected, the next step is for us webmasters and companies to work. The first step is to optimize the site first, adjust the structure of the site, and then work outside the site to attract spiders. Of course, if you say If we don’t want to use the outside of the site to attract spiders to crawl, we can submit the website to the search engine. Some friends may feel that it is too general when talking about it. So how to do a good job on the inside of the site? Let me tell you what we need to do when doing inside the site. A few points to note: 1. The site structure needs to be simple and not complicated, because a complex site structure is not conducive to spiders crawling. 2. The areas that need to be optimized for on-site optimization include: title, description and keyWords in meta, image alt, SEO sub-navigation, adding site maps, and the establishment of robots. 3. Don’t hide or cover in-site optimization, because some webmasters want to be clever and hide information on the page or cover it. Although it is not visible on the surface, it can be seen by spiders. In this case, it is suspected of malicious operation. So I suggest you not to do this. 4. When making modifications on the site, we only need to focus on the points I just mentioned, and we don’t need to worry about the rest. Therefore, on-site optimization needs to be simple. 5. Insist on updating articles every day. It is best to update articles on the site close to: original and relevant. This can effectively attract spiders to crawl and include.
I just talked about the inside of the site, let’s talk about the outside of the site. The so-called off-site optimization is very simple to understand. To put it bluntly, it means using the resources at hand to publish external links, or to publish information. The information must have the link address of our website, so that spiders In order to attract people to our website, this is off-site operation. Of course, when doing off-site work, it is simple to say, but it is quite difficult to do, because doing off-site work requires us to spend time to find some high-quality products. For weighted websites, of course, we can also publish external links to low-weighted websites, but the effect is not good, so it is better to find as many high-weighted websites as possible to post them. Of course, when doing off-site work, we must also base on: originality, Do two related things to effectively attract spiders to crawl.
4. Persistence and ranking maintenance
After the keywords are promoted, we need to insist on maintaining the ranking. In fact, it is not difficult to say that SEO is difficult. What is rare is persistence. Therefore, the most important thing for doing SEO is not the number of resources at hand, but looking at yourself. How long does it take to persist? So since you want to do SEO rankings, you have to persist in doing it.
The above are some of the experiences and methods I shared. If you are interested in following what I said, I hope it can help you. Of course, although SEO is a battlefield without death, if we have a website but cannot use it to its full potential, potential, then we are wasting our website in vain, so we should be responsible for our website, do a good job ranking, and maximize the potential of the website. I have a QQ communication group. If you are interested in communicating with me, you can Join the group for communication: QQ group number: 55300291. Like-minded friends are welcome to communicate and learn. This article is original from the supermarket sensor door www.tdzgs.cn . If it is reprinted, please indicate the source. Thank you!
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