Every business's competition to be in search engine organic search results is like competing for real estate in a favorable location. Because having a good ranking in search engines means having good traffic, which means more traffic, more conversions, and more sales. Ranking high is not an easy task, especially in a highly competitive industry. Even if you hire the best SEOer and have the best SEO strategy, you can't guarantee to stay in a good ranking forever.
When it comes to SEO, it’s important to look for every competitive advantage opportunity that exists. Here are three places you need to check from your opponents, not to copy their strategies, but to improve your own optimization strategy by checking and finding opportunities that they are not taking.
1: Backlinks
Before starting a specific link building strategy, it’s important to conduct a link audit. Using this free tool, you can discover your own and your competitors’ backlink lists. Audit your own and your competitors’ backlink list reports. Analyze which area or type of external links your site lacks through the backlinks of your opponents.
2: Meta information
As long as your opponent's website is properly optimized, you can view the code of each page of your opponent's web page and view the usage of each page's title, description, keywords, etc. Once you understand the keywords your opponents are targeting, you can use this information to your advantage. Are their keywords very broad? You can appropriately add long-tail keywords to your keyword combination. Are their keywords focused on just one part of the buying cycle? Then you expand your keyword range to attract searches.
Three: Social media
For social media, it is not only for brand building, but also one of the important components of SEO, because with the update of search engine algorithms, social signals have been included as one of the key factors in SEO ranking. Check your opponent's social media pages. Check out what media and methods they are using every once in a while and compare it to your social media presence. For example, in terms of their "conversations"; the articles they publish; the functions they use on Facebook, etc., and then develop a comprehensive strategy to learn to try new methods.
While checking your opponents and using their weaknesses to your advantage is an important approach, don't get obsessed with it. It doesn't mean you have to do whatever they do. It’s even more important to take the time to focus on your SEO and work to increase traffic and conversion rates. Over-checking your opponent can cause you to lose yourself and make some stupid mistakes. This article was originally handwritten by an old man on his mobile phone http://www.3baidu.net/ . Please indicate the source when reprinting, thank you.
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