As the weight center of the entire website, the link position of the homepage is like the parking spaces in today's bustling cities. The supply is always in short supply. Every internal page is bruised and bloody, but the desire to get a parking space on the homepage is still there. , especially corporate websites: There are many keywords that need to be optimized on the website, which directly intensifies this competitive situation. However, the fate of each internal page is controlled by the webmaster. What we need to do is to follow the keywords on the internal page. Depending on the size of the benefit, the corresponding anchor text should be placed at the appropriate position on the homepage. In order to achieve the most optimal configuration of homepage links, the author will briefly explain here the link point allocation techniques on the homepage of the enterprise website:
Assign the best link point
Many webmasters use the F shape as a symbol of the degree of weight. Of course, this is correct, but it is not what it looks like to the naked eye. They think that the horizontal navigation and the left navigation have the highest weight. In fact, the link points with the highest weight are crawled by search engines. The first link we reach, and this connection point is what we must allocate, that is, the logo of the website. Many people forget to add annotation attributes to this connection point. After adding it, it is the complete anchor text link. will achieve the optimal effect of our allocation.
Home navigation connection point allocation settings
By simulating the function of spiders crawling websites through many webmaster tools, we can analyze that the weight given by search engines to website navigation is very high, so we must make full use of the link positions on the navigation to optimize the link point resources of our home page navigation. Configuration, generally arrange the internal page keyword links on the navigation according to the importance. For corporate websites, several link positions should be reserved for company introduction, contact us and other necessary columns for the enterprise. However, in order to avoid wasting effective resources, we can put these columns Set to the far right of the horizontal navigation or the bottom of the vertical navigation.
Home page text link point resource allocation
The main text link points of the enterprise site are the link points outside the head, tail and navigation of the homepage of the website. Similarly, according to the principle of comprehensive consideration of the expected benefits and optimization difficulty of the keywords on the inner pages, the corresponding keywords are arranged to the corresponding link point positions in the main text of the homepage. .
Effective use of link points at the bottom of the homepage
Regarding the allocation of link point resources, there are many problems in the allocation of bottom connection points of many enterprise websites: arranging a large number of back links, making links to flatter large websites, too many export links, etc. For the bottom connection points, the author recommends Get rid of the above erroneous operations, and properly arrange the bottom navigation to achieve effective use of bottom connection point resources. Here, the author would like to emphasize that our site links must be arranged in the lower right corner of the bottom, so as to comply with the search engine crawling principle and be friendly. The link must be placed at the beginning of the bottom of the corporate website.
This article is a simple exposition on the problem of resource allocation of link points on the home page of an enterprise website. The core idea is to realize the effective arrangement of the connection points on the home page by simulating the crawling principle of search engines, thereby realizing the effective allocation of connection point resources on the home page, and thus making the content of the enterprise website more efficient. Keywords get the weight they deserve, and ultimately the ranking of corresponding keywords is achieved.
Article source Chengdu SEO http://www.tyylmsxj.cn
Editor in charge: Chen Long Author timi’s personal space