For small and medium-sized enterprises to carry out forum marketing, they must first clarify what forum marketing is. The concept of forum marketing is very simple and the key is your understanding. Different people stand in different positions and may have different understandings of forum marketing.
Forum marketing: "Forum marketing is the use of Internet platforms such as forums for small and medium-sized enterprises to carry out corporate marketing activities." This is a simple definition, very simple. But how do you understand this simple statement?
The common understanding among small and medium-sized enterprises is that forum marketing means publishing product and service information posts in forums to promote the company's products and services. This is by far the most recognized method by small and medium-sized enterprises. It is generally believed that forum marketing means publishing company products in forums. and service information. This view is very one-sided and narrow-minded.
Since forum marketing relies on forums, forum marketing should have the characteristics of forums. Let’s first talk about the characteristics of forums. Forums can also be called communities, and BBS means electronic bulletin boards. The biggest feature of the forum platform is interaction and communication.
From the characteristics of the forum, we can see the importance of interaction and communication in forum marketing. For example, if you plan a topic in a certain forum, if no one participates or replies, your topic will not be useful at all, so what is advocated in forum marketing is interaction. and communication.
Basic steps for small and medium-sized enterprise operation forum marketing:
First, small and medium-sized enterprises must first have registered accounts, or vests, on major well-known professional websites across the country.
Second, each forum of small and medium-sized enterprises must have at least 10 vests. This is a condition to ensure early hype.
Third, small and medium-sized enterprises should have dedicated personnel to manage accounts, publish posts, reply to posts, etc. in various large forums.
Fourth, the topics planned by small and medium-sized enterprises must be novel, that is, creative, and must have a certain degree of creativity to attract readers.
Fifth, the title planned by small and medium-sized enterprises must be eye-catching, that is, the title must be appealing and attract readers.
Sixth, the content planned by small and medium-sized enterprises must be of a certain level so that netizens feel they have something to say after reading it.
Seventh, small and medium-sized enterprise personnel should actively participate in replying and encourage other netizens to reply. They can also use their own vests to reply.
Eighth, small and medium-sized enterprise personnel should correctly guide netizens’ replies and not let events develop in the opposite direction.
Ninth, small and medium-sized enterprises should carefully monitor its effects. Also pay attention to improvements.
Tenth, small and medium-sized enterprises should communicate with forum administrators in a timely manner. Being familiar with the administrators and moderators of major forums will help the development of forum marketing.
Let’s talk about these 10 points for now. In fact, there are other aspects that need to be discovered and summarized. If small and medium-sized enterprises can view forum marketing correctly and implement forum marketing well, the value forum marketing brings to the enterprise is immeasurable. This article was first reprinted by www.lunce.net Webmaster's Policy. Please leave a link. Thank you! Internet Marketing Research Center QQ Group Communication: 86170962
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