I found that many webmasters are like me before. When updating articles, they randomly copy an article, modify it into a pseudo-original one, and then publish it. In order to increase the traffic of the website, I will work hard to update a few more articles and update patiently every day. The result was that the effect was there, but not that obvious. Keywords also fluctuate high and low, the enthusiasm wears off, and there is less and less management.
Website statistics is not just a tool to count website traffic. You should not just stare at the IP and PV of the website every day. I think the most critical part of traffic coming through search engines is the source of search engine keywords (now mainstream website statistics have this function). Analyze the keywords well to help you get traffic and develop sudden changes for specific groups of people.
The website must be updated continuously, so what content do you want to update today?
It is to filter through the keyword sources mentioned above. I believe that after a period of enrichment, the website must have many keywords. What you have to choose is keywords that can bring you more traffic, or keywords that have already brought you relatively more traffic. Generally speaking, keywords that can bring you more traffic may be more popular words, and your search engine ranking may not necessarily be very high. The keywords that bring you relatively much traffic refer to those long-tail keywords, and your keyword search engine rankings are relatively high.
Maybe the page where your keywords are located is on an article page, and the weight of article pages is often not as high as the homepage and column pages. So some long-tail keywords may be squeezed out after a while.
Then, when you add new articles, you should consciously take care of keywords that already have traffic. To put it simply, when adding new articles, you need to optimize internal links. Record the website links of those keywords. When adding a new article, if the keyword appears, use the anchor text to link to the page where the keyword is located.
For example: for my Nokia quotation, through traffic statistics, I found that there are two keywords in the keywords that bring me more traffic.
Then I will record the pages corresponding to each keyword in my website.
n97 quotation: http://www.nokia163.com/nokian97
n81 quotation: http://www.nokia163.com/nokian81
When updating the website and adding new articles, if I update an article with related content and there are related keywords in it (if not, you can add a sentence yourself and integrate it into the article), then I will give n97 a quote, or n81 The quote makes the anchor text link to that URL of my record. In this way, it is a good operation for both search engines and user experience. When adding websites, try to use complete links instead of relative links. This will also play a certain role in preventing some people from collecting your website.
Another point is that you don’t need to use the same keywords to link back to that page every time. Occasionally use other keywords (related) to diversify the anchor text that links to the page. Of course, focus on the keywords you want to optimize.
This method is not only used for internal links, but also for external links.
Please keep the link when reprinting, thank you!