Understanding the basics of SEO is an important skill that many people, even those outside the search engine industry, should have. Website designers, webmasters, reporters, editors, and bloggers alike should be familiar with the factors search engines use to rank websites and content. However, SEO is a complex and confusing area to understand. This is primarily because the only authoritative source of information on how search engines rank a piece of content is the search engine itself. The problem is that search engines reveal only a small part of it in order to prevent cheaters from tainting search engine results. This leaves room for speculation, misinformation and fabrication. This article hopes to debunk the five most important SEO myths and provide you with real and usable information to optimize your web pages.
Rumor 1: Google PR is a good way to evaluate SEO results
If you install a toolbar in your browser, you will see that each page has a score from 0 to 10. This is Google's Pr value. Although Pr is one of the factors used by Google’s algorithm to rank web pages, it is not an accurate way to evaluate SEO results. In addition, the Pr value seen in the toolbar is not the value used in Google's algorithm.
Rumor 2: You can get good rankings by optimizing tags
Anecdotally, placing targeted keywords in the keywords and description tags of your web pages will result in better rankings for those words. This is obviously wrong. According to information released by Google itself, they have not used these tags to influence rankings for several years. Google simply mentions in an additional note that description results will appear in search results, so the description tag should be an accurate, relevant and attractive description of a page.
Myth 3: SEO is a one-time activity
Search engine optimization can be broadly divided into two categories: on-site optimization and off-site optimization. Whether the optimization of a site is a one-time activity depends on the size and update of the site. However, link building has always been an ongoing activity - you must continue to build and attract high-quality links, and continuous work will improve your rankings. Even if you are already number one for your target keyword, you will need to continue link building to maintain that position – don’t forget, your competitors may have been working hard to push you out of the number one spot.
Myth 4: You should submit your site to Google, Yahoo, and Bing
Major search engines such as Google and Bing will not first trust the new web pages you submit to them - their spiders will continue to crawl on the web to capture new web pages and put them into the index database. The fastest, easiest, and most trusted way to get a new page indexed by Google is to link to it from high-quality web pages that are already indexed.
Myth 5: To optimize your website, you need to measure and adjust keyword density
Obviously, search engines want to return the most relevant results when users search for a keyword. This means they will return pages containing that keyword. Existing evidence shows that the algorithms used by search engines to determine what a page is about are far more complex than keyword density. So, the best and simple idea is to think about "how can I write content so that users can find what they want when they search for keywords?" Also, remember to use your target keywords at least a few times on the page.
The source of the article is http://www.leadseo.cn/seofuwu/seopeixun/Shanghai Liziou, a website optimization expert. Please keep the source when reprinting! Thank you very much!
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