Many people believe that there are many opportunities on the Internet. However, with the development of the Internet era, it has become increasingly difficult to build a good website. Webmasters attach great importance to website analysis. So what is the definition of website analysis?
Many people in the early stages of building a website don’t understand what website statistics are. They read a lot of other people’s articles and they don’t understand what they say. Maybe many websites don’t need such in-depth research, and they may understand simple statistical indicators. But you don’t understand what bounce rate and exit rate are. I slowly entered this industry, and I feel that building a website is like opening a supermarket. You enter through which door and go out through which door, and most of the products you browse. Just go there and do some promotions, which is what is now called online promotion.
At that time, I was still a little confused. I only saw one or two indicators and went to solve the problem, which was very incomplete. Because there are many statistical indicators. For example, pv, uv, ip conversion rate, number of conversions, etc. are a bit of a headache.
After a while, Baidu launched the access report, which contains many analysis access reports. There is nothing surprising about this report, but this report gave me new ideas and methods. Baidu Statistics’ access report categorizes many of the above indicators. The categories are grouped together to help webmasters do the most accurate analysis. For example, conversion analysis contains many indicators, such as pv, conversion rate, and number of conversions. The above also introduces how to view this data.
1. What is called the number of visits is the number of sessions that visitors to your website have on your website. 2. The number of conversions is the number of visitors who enter from this entrance and reach the specified page. The higher this indicator is, the greater the conversion to the website is and the greater the contribution to the website. 3. The conversion rate is the ratio of the number of conversions to the number of visits to the entrance. The higher the ratio, the higher the conversion rate.
For those doing e-commerce, conversion means getting real orders, which is real money, so you need to do a good research to get the effect. After passing this Baidu conversion analysis, you can understand how to use the conversion dimension to estimate the entrance. page. As for the source of the entry page, we need to analyze the reasons for the conversion. Can we apply our experience to other entry pages? In this way, the probability of conversion will be very high, and we will get good results. . It is also necessary to analyze the entry pages with low conversions, whether the design itself is not good or the source of the entry page is not good, or there are problems with the conversion of the entry page. If these problems are solved in time, the conversions will definitely be more, and your profits will be greater. There will be more.
Above I introduced you to the characteristics and research of conversion analysis. Baidu Statistics also has many other data, such as traffic analysis, new visitor analysis, etc. We all need to study and study carefully. After several years of study and study, tools like Baidu Statistics are very important, but more importantly, we must learn to look at these indicators well so that you will not lose direction. , find your own shortcomings, and you will have good control over traffic. Of course you don’t have to worry about making more money. Study carefully, treat the data with a normal mind, find out your own shortcomings and deficiencies, and then use the most correct method to solve them. Website statistics is a constant work, and you need to be patient to get the goals you want. This article is first published in A5 format. Please repost the author’s link http://www.500zuan.com/ for reference. Thank you.
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