Recently, an important news for SEOers is that Google has made a major adjustment to its algorithm, and it is stated that this adjustment will affect the ranking of about 35% of websites. Judging from this data, it should be a very big change. The scope adjustment also makes many people worry about whether their websites will be affected.
Let’s first take a look at what adjustments Google has made to its own algorithm. According to Google’s official statement, it is a “freshness algorithm.” How to understand this algorithm? In fact, you should be able to guess it just by looking at the name. This time the algorithm change is mainly because many people have reported that when searching for time-sensitive content on Google, a lot of old content will appear, such as previous related information or some old content. There may still be people who say this. I don’t quite understand. For example, when we search for keywords like “Oscar Awards Ceremony”, the latest information will be ranked high. This is what most people want to find. Rather than information about the Oscars ceremony from long ago.
This is the main content of this Google algorithm adjustment. As for whether it will affect our website, it depends on what kind of content our website is. If it is information such as news and information, it will be outdated. The information may not get the position before the exam, so the impact is still relatively large. As for most of our website information, if it is not timely, it will basically not be affected, so you don’t have to worry too much about your website’s ranking on Google. sacrificed during this adjustment.
In fact, Google's algorithm often changes and may undergo more than 500 changes a year, but we don't know it, so we still have to keep a calm attitude when facing such a situation. At the same time, we can also find that search engines The fundamental change in the algorithm still revolves around users. The mission of search engines is also to help users find the content we most want to find. This change is to adapt to the current speed of information dissemination, which is very time-sensitive in Twitter. Under the new social model, Google must make changes so that it can help users find first-hand the latest information.
There is no large-scale discussion on this adjustment in QQ groups and forums. It is not like the uproar caused by Baidu's convulsions. The main reasons are probably the following two points. First, Google's market share in China has shrunk. To 1%, most domestic SEOers do not pay that much attention to Google. The second point is that there is not much time-sensitive content like this, and it is not the main content of their own websites, so it does not bring much impact. influence, so I don’t take it seriously.
Wendaomushui SEO blog: http://wendaomushui.com/seonews/google-algorithm-impact/
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