Many people will find that the ranking of their website in Baidu is often that the home page will have a better ranking and the internal pages will have little chance of ranking. This is also a common phenomenon now. After this Baidu update, their own The internal pages of the blog and the directory page also have some rankings. Generally speaking, the overall ranking improvement is quite obvious. It may also be that Baidu has only reacted to the 301 redirect until now. By the way, let’s summarize how website directory pages and internal pages can improve rankings.
Baidu has always given relatively high weight to the homepage of the website, followed by the website directory page, followed by the website article page. Therefore, if a website wants to obtain good rankings for the website directory page and article page, it must first have a reasonable website structure, so that the weight can be transferred reasonably. Furthermore, an internal page that wants to get a good ranking must have good content, which is also the key to getting a ranking.
At the same time, there are some tips to get good rankings for internal pages, which I also summarized.
1. Home page link
From what has been said above, we also know that the homepage of a website is often the page with the highest weight. At this time, giving a solid link to the inner page on the homepage is very helpful to increase the weight of this page. Directory classification should solve this problem. Generally, there will be a link on the homepage that points to each category directory. As for article pages, we can use popular articles and recommended articles to give links to certain article pages. This can greatly improve the weight of this article page.
2. Internal links
Although the internal links of the website are not as important as the external links for the ranking of long-tail keywords, they are still very important. Doing a good job of internal links of the website can allow spiders to crawl better and also allow the weight of the website to flow. It can improve the overall weight of the website. At the same time, when users see relevant links and click to browse, it can also improve the user experience and PV of the website, which is very helpful for the page.
3. External links
Every SEOer should know this. External links are very helpful in increasing the weight of the page. However, many people often only focus on the homepage of the website and stare at the homepage of the website when making external links. , which results in the internal pages of the website not being able to get a good ranking. In fact, I think when doing external links, we still need to focus on the long-tail keywords of the website, and in the process of increasing the weight of the internal pages of the website The homepage of the website will also be improved, so that when the overall weight of the website is increased, it will often have better rankings and it will be easier to get rankings.
4.Keyword distribution
Because the internal pages of the website often do not have as high a weight as the homepage of the website, so to compete, you need to do better. At this time, it is very critical to do the details well, so the keywords that need to be done on the internal pages should be more reasonable and not divided into pages. It is best to do everything once. At the same time, you can also add keywords unique to each page in reasonable places, which is also very helpful to improve the page ranking.
5. Page content
Content is also very important for page ranking. First of all, relevance is very important for directory pages. If the articles in a directory can be very relevant and of high quality, the directory page can often get a good ranking. For For article pages, one thing that is very important to get a good ranking is that the quality of the article must be high, that is, it must have good readability and meet the needs of users. Such articles will be liked by users and will get better rankings.
The above five points are the conclusions I have drawn based on my experience. Among them, I think the most important thing is that the website needs to have a good structure. Therefore, at the beginning of building the website, we must reasonably arrange the various directories and pages of the website, and make them progressively layer by layer. The weight of the website can flow, which is the key to improving the ranking of the website directory page and internal pages.
Wendao Mushui SEO Blog: http://wendaomushui.com/seotechnology/directorypage-and-insidepages/
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