The development of a website is inseparable from traffic. When doing SEO, the traffic brought by target keywords alone is far from enough, so a large amount of long tail is needed to expand traffic. With the development of SEO, long-tail keywords have received more and more attention from the majority of webmasters. These more specific words with lower search times have become a traffic gold mine due to their large number. Although long-tail keywords have various advantages, it does not mean that all websites are suitable for long-tail keywords. Today’s article mainly shares the various characteristics of long-tail keywords. I hope that reading this article can give everyone a broader understanding of long-tail keywords. Okay, let’s start today’s text. This article will share with you from eight aspects. Corrections are also welcome.
First, the search volume is very small: since it is long tail, it determines that it is impossible to have a large search volume every day like the target keyword. Sometimes long tail words are more like one person’s thinking, and everyone’s thinking is The search terms will be different when considering the same question at different times, so the search volume is determined to be very small.
Second, the search frequency is unstable: this word may be searched once every two days, or it may be searched only once in a year, especially long-tail words with a larger length, or even only once in a few years. It is searched once, so its search frequency has great instability.
Third, the degree of competition is small: This can be seen from two aspects. First, everyone’s goals are core keywords, so the long-tail competition is small; second, there are theoretically unlimited numbers of these words, and the huge number also determines the impossibility will be completely covered.
Fourth, the amount of words is infinite: for every industry and every keyword, if we dig carefully and subdivide them according to performance, usage, hobbies, etc., there will be a large number of long tails available for us to use. We can think about it ourselves, or we can use tools to achieve it.
Fifth, the target is more precise: If it is a core keyword, the user does not necessarily really want to find the literal meaning of the word when searching. For example, when the user searches for the word "car", he may want to buy a car, or he may be looking for a car. For accessories, it may also be to understand the market situation, but due to the longer number of words in the long tail, it is easier to determine the true intention of the user's search terms. Therefore, the search target is relatively precise.
Sixth, higher conversion rate: The accuracy of the search target determines a higher conversion rate. For example, if a user searches for the super long-tail word "Which website has the best and cheapest smartphones?", then it is very likely that he plans to buy a mobile phone, or at least is actively looking for information and is a potential customer. And if you just search for "mobile phone", it is difficult to judge his intention. Maybe the user intends to download a mobile phone theme.
Seventh, it consists of several words: Long-tail keywords are generally composed of multiple words or shorter sentences. With the development of the Internet, more and more users have regarded the search engine as an intelligent machine. The search terms are varied, and some are even composed of two sentences.
Eighth, large websites have the advantage: Generally speaking, the traffic of a single long-tail keyword is very small, but if there are a large number of long-tail keywords, the traffic will be amazing, but a large number of long-tail keywords require a large amount of content to support, small websites Websites are difficult to reach, and large websites often have content automatically generated by users, so they have an advantage in this regard.
Through the summary of these eight aspects, I believe everyone should have a deeper understanding of the long tail. For small websites, long-tail keywords can also play their unique advantages, but they are not as obvious as for large websites. We cannot relax about the long tail. If users can generate content and grasp the theme of the website, then it is the best Good choice.
Okay, that’s it for this article. If you have any good ideas, please feel free to contact me. This article comes from: Beijing SEO, website: http://www.seostudy.org . You are also welcome to reprint. Please keep the link for reprinting. Thank you!
Thanks to colinseo for his contribution