The creation and optimization of long-tail keywords is a headache for every webmaster. I have no choice but to go out of my way to share my opinions for everyone. The main services or main product names provided by the website lock belong to the main keywords. Then, the keyword statements that combine various related elements other than the main keywords are long-tail keywords.
For example: http://www.***.com/?PRoduct-5.html
The title is: Schwarzkopf, fluffy powder, 50ml, imported from Germany
The fluffy powder in this title is the main keyword, and Schwarzkopf, fluffy powder, 50ml, and imported from Germany are all auxiliary keywords. This is the so-called long tail keyword. Just talking about cases is a kind of superficial observation rather than deep observation, which is not conducive to pointing out the situation from a point to point, and is not conducive to finding out the basic rules in a broad area to apply to the public. I decided to peel off this multi-layered onion skin layer by layer. Open up and reveal his true nature. First, I will give you a long-tail keyword formula and long-tail keyword business element application template.
The general long-tail keyword title formula is as follows:
Sales area + user group + product quality level + product material + product brand + product use + product name (imported) (hairdressing) (luxury) (shampoo) (Kérastase) (for fragile hair) (double strengthening shampoo) + Seller + Sales method + Price declaration + Service declaration (manufacturer, general agent) (direct sales) (ex-factory price, price, wholesale price) (installation included, three-year warranty, etc.) The above business elements can be planned and ordered to adapt to different websites. The above list has explained the formula of long-tail keywords. The following is my personal opinion on the essence of this long-tail keyword. The following elements are the key to good long-tail keywords or marketing
1: Product elements
Product name, performance, purpose, quality, usage method, transportation form, safety, environmental protection, form, stability, technological advancement, material, adaptability, packaging form, etc. Each element has a corresponding definition word corresponding to your industry or product, either a scientific name, a common name, a spoken word, or a dialect. Such as: shampoo, conditioner, shampoo, essence, serum, hair mask, hair mask, etc.
2: Price factors
100 yuan per bottle, 500 yuan per bottle, price, low price, preferential price, factory price, ex-factory price, discount, discount, channel price, retail price, wholesale price, licensed price, parallel import price, stall price, VIP price, member price , cost price, loss price, fire sale price, bleeding price, heavy bleeding, jumping price, cut-off price, last-stock price, penalty price, bidding price, activity price, sky-high price, landing price, etc.
Three: Channel elements
Then the sales channels generally have the following keywords: manufacturer, supplier, company, trade market, agent, general agent, dealer, general dealer, online store, mall, online mall, direct sales, delivery, store, department store Market (etc.).
4. Promotional elements
There are many measures for promotion, including advertising, activities, word-of-mouth, discounts, bundles, bonuses, draws, experiences, and trials. The most powerful one is of course word-of-mouth.
For example, before Apple's ipAD came out, it had already been promoting the concept in advance and creating a personalized cool experience trendy product. Through word-of-mouth spread among people, it became not only a household name, but also everyone knew it. Those who don’t buy seem to be laggards.
Another very powerful method is to reduce the purchase cost and increase the transfer value. Of course, discounts, promotions and accompanying gifts, buy one get one free, etc. are the only magic weapons since ancient times. Therefore, some keywords about promotion are also important content of long-tail keyword information.
5. Customer factors
As mentioned in the case, luxury and import are keywords that are one of the customer factors.
The so-called customer factors can also be called markets. More rigorously, they can be called target markets, market segments, precision markets, target markets or potential markets. Each of these is a business object worthy of in-depth study. Therefore, when designing keywords, you must first position yourself in the market, find your main customer groups, secondary customer groups, main customer areas, and secondary customer areas and treat them differently.
For example, online store mail express logistics company from Guangzhou to Beijing, pig express logistics company direct delivery from Beijing to Guangzhou in one day. Among them, Beijing and online stores are all customer groups and customer areas, and pigs are synonymous with farms and livestock trading companies.
6. Cost elements (purchase cost)
The purchase cost is the accumulation of the purchase price for the customer to obtain the goods or services + the purchase time + the mental consumption of the purchase decision + the arrival waiting time or mental consumption. Therefore, we must make the customer feel that it is worth the money and that it is worth the money. You have to reduce prices, provide a convenient shopping environment and process, and extend purchasing channels to the customer's location as much as possible, such as fast door-to-door delivery, quick installation, free installation, etc.
Keywords for such elements also have different terms in different industries.
For example: imported hair care products are delivered to your doorstep by EMS within two days at a 20% off direct selling price during the New Year. Direct selling price, nationwide delivery, 20% off, and door-to-door delivery within two days are all keywords that reflect the purchase cost.
Of course, there may be some other factors that I haven’t discovered yet, but by grasping the above principles, coupled with my unremitting efforts and time, there is no problem in making long-tail keywords good. If the long tail of what you are doing is relatively popular, then you should choose to use the homepage and column pages to do it, because the homepage and column pages can get more links, including internal and external links, to tell search engines: this page is very important.
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Editor in charge: Chen Long Author Baile’s personal space