What is the focus of improving keyword rankings? Is it possible to improve keyword rankings by sending external links and updating articles? I believe that after optimizing the website for a period of time and seeing that the rankings are still not improved, everyone will ask questions like this, not enough external links. Is it a lot? Analyze carefully, no! Some websites have fewer external links than mine and are ranked higher than mine. Why is this? When optimizing keywords, we should pay attention to more issues and more details to get better rankings. So I have summarized five methods for you, hoping it will be useful for everyone to improve your ranking:
1. External links require quality, not quantity.
The impact of external links on keyword rankings is crucial, especially anchor links. However, some friends send out external links like crazy, or use software to do so, without paying attention to whether the external links are effective. Such links are often deleted, which can easily cause the number of external links to fluctuate, which can easily be considered cheating by search engines. And the quality is not high. Instead of spending energy on posting in large quantities, it is better to think about how to improve the quality of external links. Of course, posting in high-quality forums and other places requires that the quality of posting is relatively high, so there are many skills to learn. I suggest you read more related articles like this. There are many such articles on A5 and Webmaster Home.
2. Internal links and keyword links within the site
We know that spiders crawl through links. Let’s understand it vividly: external links allow spiders to crawl to our website, and then build a spider web for them through internal links, and crawl our entire website through this web, thus improving the website. The opportunity for content to be included is also equivalent to a vote for other pages, which is used to increase the overall weight of the website. Therefore, the layout of internal links also plays a very important step. In addition, the anchor text of internal links is very important for keyword ranking. Some websites do not have many external links, but if the internal links and anchor links are well arranged, the keyword ranking will be very good. Therefore, in addition to using common methods when setting up internal links, such as adding "previous article" and "next article" to articles; as well as hot articles and related articles, we should add anchor links to keywords in the article content. However, you also need to add skills here, and you can’t add too much. Generally, 2-3 articles are enough.
3. Quality of friendly links
Sometimes when we exchange links with others, they may feel that our site is inappropriate and reject us, and we will do the same. This is a question of the quality of friendly links. Everyone wants to change their site to a high-quality link. Therefore, when exchanging links, you still need to think carefully about what kind of link is most suitable for you. It does not mean that it will be good if you change it more than N times a day, nor does it depend on the PR value. Personally, I feel that what needs to be considered when changing friendly links are snapshots, collections, and website quality. Snapshot updates and inclusions prove that the weight of the other party's website is still acceptable in Baidu. There are many aspects to measuring website quality. If it is a garbage collection site, I suggest you give up directly. Another question is how to build a new website? Many novices feel that when building a new website, many people think that their own website needs content but no content, and it needs weight but no weight. It is difficult to change links. Because of this, we should work harder to improve our website. Most people now know that the weight of a website depends on your snapshot time and the number of included items. As long as you create something every day, go to the QQ group for external links every day, and publish friendly links The platform takes the initiative to find others and changes links to new sites very quickly.
4. Sitemap and others
I think a site map is very necessary for both users and search engines. Especially when your website contains a lot of content and is relatively deep, this is a must. For search engines, we should provide siteMap, and for users, we should create a site map page so that users can better understand the structure of the website and easily find the content of the website, thereby improving user experience. The other is to make the RSS of the website. For search engines, a website with constantly updated content is very attractive to search engine spiders, and they will frequently visit your website to index new content. With RSS, the new pages we add to the website can also be indexed quickly. Robots and nofollow tags can block many links that we do not need to rank, thereby increasing the overall weight of the website. For example, directly blocking places that do not need to be assigned weights, such as contact us, company profiles, etc., will be more conducive to website ranking. This thing is very simple and everyone understands it.
5. Website content and user experience
Ignoring factors such as website beauty and speed, the most critical factor in user experience is the content of the website. A website without content is useless even if it is beautiful. Many friends ignore this issue when building websites. Bosses who have worked for several companies in the past are like this. They blindly pursue the beauty of the design website and ignore the content. In fact, what users want most when they come to a website is something useful to them, so the ultimate goal of SEO is also to provide user experience. Everyone must remember that whether Baidu or Google, their goal is to present the content that users want most. At the same time, more and more things are being collected, pasted and copied. In an Internet with hundreds of millions of units, of course search engines particularly like original content. Therefore, website content must not only be available, but also of high quality. It is recommended that everyone update the website to have 1-2 original articles every day, and then create some in-depth pseudo-originals. Another user experience also includes a keyword experience, that is, after Baidu searches for the structure, if the ranking website has more clicks, which means that the user experience of this website is good, then Baidu will definitely improve its ranking, so the user experience here It is necessary to improve the content in the title and description, because the search engine search structure displays these contents to users when browsing. A good title and description can attract users to browse.
In fact, there is only so much to do to optimize keyword rankings, such as positioning keyword strategies and doing a good job of website traffic analysis. The key is how do we do it specifically and how to do it well? This depends on our daily accumulation, practice and persistence. . Only by doing this will it become easy to rank well! The literary talent is limited, if there are any mistakes, please forgive me. This article was created and reprinted by the glasses network www.glasses234.com. Please give me the source. Thank you.
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