The title I brought to you today is very impressive! "3 Important Factors in Baidu Ranking" In fact, I am very sure that this is something you have never heard of before, but we will announce it to you today. , then there are not many three factors, but it is very difficult to understand and apply them. Let’s take a look at what are the three factors?
The first factor we want to talk about today is: the potential demand for keywords,
Potential demand for keywords, why is the potential demand for keywords an important factor in keyword ranking? Next, we will discuss with you what the demand for keywords is. We found that when we go to the mall, we all want to buy shoes. Several colleagues said that we should go to the mall to buy shoes today! So the key word is to buy shoes? But some friends will choose formal business shoes, and some friends will choose casual shoes. , similarly when we search for keywords, will the same keyword have different needs? For example, if we search for air-conditioning repair, those who search for air-conditioning repair are most likely in need of air-conditioning repair, and they are most likely to want to know about common air-conditioning repair repairs. Knowledge, I want to find some information, some may need these services, it can be seen that different keywords, different user searches for the same keyword have different needs, we call this factor the user demand of keywords, then If you have never thought about what the user needs of keywords are, then I want to tell you at this time that even if you can rank your keywords in the top five or three on Baidu, it will be short-lived and short-lived. , it may only be OUT in a week or two weeks, a month or two months, and the length of time still depends on your luck. Why, because you have not done any scientific analysis at all, you mainly rely on luck, and the things you provide happen to be It matches the needs of keyword users very well, and you win the prize, right? It is good for your keyword ranking. There are many examples. Here is one.
I have a student who started his own business in his junior year of college. Now he has opened a company in Hangzhou. He makes soy isoflavones, a health product for middle-aged and elderly people. Through online sales, he recently met a The typical confusion is that his ranking has always been ranked 8th or 9th, sometimes floating, on page 2 or 3, and then his Baiai.com ranked 3rd after a click, but after a while he It has been lowered, and the authority has been lowered. What is a common phenomenon we have discovered? That is, clicking a website does not last long. There are many factors that determine whether the website can last long. The first one is the page layout and the site structure. In addition to the position of the keywords and the related matching of the products you provide, there is another most important factor, which is the factor we just mentioned. The demand for keywords has not been taken into account. We will tell him next. The template is like this. He makes BaiAi Soybean Isoflavones, but we studied the URL of the first page where BaiAi Soybean Isoflavones ranks first. You can search it on Baidu, and then study the demand for related searches in the past one or two months. , we found that among those users who search for Baiai soy isoflavones, a large number of users are particularly attracted to one keyword, which is side effects. Generally, children buy health products for the elderly for their parents. Generally, children buy health products for the elderly. Parents don’t buy it themselves, or very rarely, so they are particularly concerned about whether there are any side effects. So if you look at its related searches and rankings on the first page, all the first page rankings that you click on have side effects. A keyword and a price, but there are no side effects at all in its title and content. But my student said to me, teacher, I know this keyword, but the conversion rate is very low when I do it, because if you write If there is a side effect of soy isoflavones, no one will buy it! So this is more sad. So what is the reason? Why does the ranking drop? The reason is very simple, because there are people who search for Baiai soy isoflavones. most users. There are many demands, some are buying, some are colleagues who want to know more about Baiai soy isoflavones, some want to know the price of Baiai soy isoflavones, some want to compare with traditional prices, and some want to know more about Baiai soy isoflavones. Does flavonoid have any side effects on parents? Therefore, side effects have become the demand point of most users. The first page that is clicked on contains side effects, including his related searches, which have an auxiliary effect. As a result, his website is clicked on. After that, the title and content on his website did not contain the keyword side effects. We all know that the user components of a keyword generally include two, the first one is an old user, the second one is a new user, and the other old users He will continue to choose his site. No matter where your site is ranked, he will choose that site and will not change it. The second one is a new user. The new user is different. He will choose the site that has demand for him first. What he wants is side effects, so he will click on side effects. It’s not just because you are ranked first that he will go to your first place. Just because of this click, even if you are ranked first, it may not last long. This means that if you don’t conduct careful research and analysis on the demand for keywords, it will be impossible to stabilize your ranking in the top 3, because you have to stabilize your ranking for clicks on your keywords. Quantity is directly related. This is the first case.
Second, page layout has a direct impact on keywords.
The demand for keywords varies at different times and seasons. The keywords of products are different. With the increase of the Internet, will a lot of shares change? With the rapid increase in the number of users, is it necessary for us to establish What about a table of keyword changes? I estimate that few people will conduct research and observation, and few people will conduct regional trend analysis of keyword demand, summarize it, and then make favorable adjustments to the content of the website. I won’t give you a detailed explanation of this point. I believe everyone in this industry should understand this.
Third, fine-tuning
Fine-tuning is how to combine the first two factors to adjust the page layout at different times. To put it more broadly, it is a network revision. The previous one no longer meets the needs of users. Now if a layout is changed, the keyword ranking may be improved. There will be fluctuations in the short term, but it is beneficial to our long-term ranking. We call this small change fine-tuning. This kind of fine-tuning is mainly based on changes in the entire content of the page and changes in industry demand. , this is critical.
What is fine-tuning? It is a type of adjustment we make to page content updates and changes. It is a subtle adjustment. Generally, the proportion of adjustment will not exceed 40% of the total content. That is to say, no matter how you adjust it, it will not exceed the total content. For 40%, the correct fine-tuning is between 15% and 25%. This range accounts for the total text. Fine-tuning is updated regularly and has a certain update frequency. That is to say, if we fine-tune this month, we will update it next month. We will summarize the defects of the page and make adjustments next month. We may make adjustments to one of our topic pages. We call this page fine-tuning.
What kind of problem does page fine-tuning solve? It solves the problem that the content of a single page cannot be updated. The content page of a single page cannot be adjusted. Our solution is to design the content of the page. Making reasonable adjustments is called fine-tuning. Fine-tuning has two typical characteristics.
First, adjust a small part of the page.
Second, there are regular adjustments. Adjustments are made every month or every two months, and they are adjusted regularly. So why are there regular adjustments every one or two months? It is based on Baidu’s It comes from the adjustment rules of content crawling and crawling of content pages in the site.
What kind of problem does fine-tuning solve? It solves the problem when the keyword requirements of your page change, but your content is still old content and there is no timely content filling and updating.
Fine-tuning is the content that is adjusted in response to the development of the Internet and the constant changes in user needs. We call it fine-tuning. We adjust based on the content and constantly adjust the recently changed things according to the needs of users. I want to carry out In addition, we found that Baidu entries are fine-tuned by users. Baidu Encyclopedia entries will continue to be modified by people, so fine-tuning is crucial.
We all know that there are two factors that affect Baidu snapshots:
1. The weight value of the weight.
2. Update frequency of page content. Fine-tuning is to solve the problem of updating frequency of page content.
Next, let’s talk about how to fine-tune it to meet changes in keyword requirements.
1. Establish a keyword capacity demand table. When new demands are added, the old ones are likely to be eliminated, but they may not be eliminated and their share will be much smaller. Two unique tips for keyword analysis; 1. Study changes in related searches on Baidu, which are regular; 2. Frequently discover valuable long-tail keywords, such as those with high conversion rates and valuable long-tail keywords. There is such a pattern. The top 10 rankings all have some common keywords, and pages 2 and 3 have different keywords.
2. Look at the keyword sorting in the title and description to refine the keywords. After refining the keywords, refining and summarizing them for a long time and comparing them with related keywords, you will know the changes in the capacity requirements of these keywords.
3. Whether the content of the page satisfies him and whether the layout of the page creates demand.
4. When a new demand is generated, follow the page content first and see what has not been added. Then you edit the new content and decide whether to list it at the head of the page based on the importance of the newly added content. department. The middle part or the end, in order of importance.
Today we will mainly talk about three important factors in Baidu ranking. The first is the potential demand for keywords, and the second is the direct impact of page layout on keywords. Third, fine-tuning, these will determine the important direction of your keyword rankings in the future, and how to make adjustments.
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