In order to improve site security, improve user-friendly experience, upgrade website functions, etc., revision is inevitable for every site. At this time, if your site already has a good ranking. The impact of the revision is also inevitable. We know that this impact will have a negative impact on the site's ranking at the least, and may be deleted or plucked out by search engines at the worst. So how can we reduce the impact of the revision on the site's performance? The author will share some of his own experiences below.
1: Do not modify files directly online during the revision period
Problems will inevitably arise during the revision process of the site, and modifications cannot be successful in one go. If you modify it directly online and an error occurs, it will not only affect the user's normal access and reduce the user-friendly experience, but also if the search engine also visits your site at this time, it will also have an impact on your site's weight. negative impact.
The correct approach: During the revision period, make a copy of the web page file you need to modify, modify it on the copied file, and then upload and deploy it to the server if the local test is correct.
2: Handle page markup changes with reasonable prudence
For site optimization, we will often encounter mark information such as H1, H2, ALT, Title, etc. This information is relatively sensitive to search engines. When our site is being revised and upgraded, we must not use these mark information. If you make too many changes, if the sensitive information is changed too much, it is likely to be considered a form of cheating by search engines, causing unnecessary penalties.
Correct approach: Modifications of sensitive information should be avoided with excessive changes or too frequent modifications.
Three: Modification of breadcrumb navigation
For a site, breadcrumbs play an important role in both SEO and UEO. Generally, breadcrumb navigation will provide the current location. For example: Website home page » Search & SEO » Reasonably handle a few details to reduce the impact of the revision on optimization. Some more experienced optimizers may use the context chapter in the breadcrumb navigation bar during the revision period, such as: "A5 Webmaster Network Homepage » Search & SEO » Reasonably handle a few details to reduce the impact of the revision on optimization." form. This change may not seem like a big problem, but search engines don't think so. Because for a relatively large-scale site, such as A5, this slight change means that thousands of pages will also change accordingly.
Correct approach: If the site content is too large, try to reduce unnecessary modifications.
Four: Convert dynamic pages to static pages
Dynamic pages and static pages will not have any impact on the user experience, but for search engines, static pages will be more friendly to them. In order to keep improving, webmasters strive to convert the dynamic pages of the site into static pages. However, if you convert all dynamic content into static content and delete dynamic pages at once, this approach will definitely be punished by search engines.
The correct approach: first let the two coexist, then create a 301 redirect, wait for the search engine to include the static page, and then delete the previous dynamic page.
Revision is inevitable for a site. How to deal with the impact caused during the revision is an issue that our optimizers must understand. I hope this article will be helpful to everyone. This article was originally published by http://www.69191.com and was published on A5. Please keep the link when reprinting.
Editor in charge: Chen Long Author 69191's personal space
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