Some people say that SEO is very simple, eight words: content is king, external links are king. Yes, the core principle of SEO is really simple. Everything that succeeds depends on the details. Today we are going to talk about the details, which are two little-known SEO misunderstandings, especially Baidu optimization. Understanding and avoiding these two misunderstandings may make your SEO work twice the result with half the effort, allowing you to win in the details—keyword rankings!
1. Use internal pages to compete with websites or columns
Everyone knows that Baidu pays attention to the authority of the website. In other words, the more authoritative the website, the easier it is to obtain keyword rankings. This is a consensus. So, why are there so many SEO people who are fighting against so many authoritative websites and there are still opportunities? In addition to unremitting efforts to make their own websites become authoritative, where are the possibilities of opportunities?
In fact, the larger the website, the less likely it is to cover everything. Therefore, following portals such as Sina and Sohu, there is 39 Health, Youku Video and so on. In other words, our small and medium-sized websites can obtain keyword rankings through segmentation, using the website to compete with the channels of the portal station, and using the columns to compete with the article pages of the portal station.
This proves from the opposite side that optimizing keywords, the homepage of the website is often easier than the column page, and the column page is often easier than the article page. Therefore, especially when we are small and medium-sized websites, once a certain keyword is ranked first on a column page or the homepage of the website, we should not hope to use an article page to compete with it, even if the index of this word is very low. Because, usually you have made a lot of external links for this keyword, and the chance of ranking is very small. Of course, if the top rankings are all article pages, then if you focus on making external links to your article pages, you will have a great chance of being ranked higher.
2. Build external links only with anchor links
After more than 3 months of hard work, the author e-Different Weier Cervical Spondylosis Network finally got rankings for many keywords. But what puzzles the author is that on the column page, only cervical spine health products are ranked as "cervical spine health pillow", while other columns such as "prevention of cervical spondylosis" have lower indexes than "cervical spine health pillow" Failed to get ranking. Because when the author was making external links, each column was almost a bowl of water.
By chance, when I was checking the external links of the website, I found that the article "Information and Product Review Model for Small Website Profitability" previously published in A5 left a text link to the cervical spine health products column. It is foreseeable that it was not the external link of this article alone that won Baidu's favor, but the combination of the anchor link and the text link, which finally made Baidu trust this column and give it a ranking. Moreover, everyone knows that the external links detected by Baidu are all pure text external links, which is enough to show that Baidu attaches great importance to pure text links.
Although many people say that anchor links are better than text links, eDifferent reminds everyone that when doing Baidu optimization, anchor links should be constructed simultaneously with text links for better results!
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