As we all know, since Google withdrew from the mainland Chinese market, most of the search engine market in the mainland has been occupied by Baidu. At the same time, because of the perfect combination of Baidu and HAO123, it has long been recognized by the majority of netizens and is in line with the search habits of most users. The majority of webmasters are already proud of being heavily included by Baidu, taking overnight snapshots, being included on the same day, and ranking highly. Therefore, optimizing Baidu rankings is now the dream of most individual webmasters. But for novice webmasters, it is even more difficult to get a good ranking in Baidu search. It can be said that basically no one knows the algorithm rules of Baidu search. If everyone knew it, Baidu would probably not have to mess with it. It is difficult to do a good job in Baidu search rankings. Coupled with Baidu's frequent downgrades, many webmasters are struggling.
The specific performance of Baidu's right reduction is as follows: the ranking of the keywords that have been lowered slightly has dropped slightly. The serious performance of the right reduction is that in the Baidu search box, you can enter site:www.***.com. Your domain name is no longer on the homepage. domain :www.***.com is also not on the homepage. At this time, your website's weight is already very low. There is no trace of the main keyword in searching the website. Also, if a site with a better ranking in the early stage is downgraded, the snapshot will be rolled back and will not be updated for a long time. At this time, it means that search engines no longer pay attention to your website.
So how do we prevent being demoted by Baidu? Here I will talk about how to reduce the probability of being demoted by Baidu based on past experience for your reference:
1. Preliminary planning of the site: including the selection of website templates (Do not choose the default template of the program), the determination of the website name, the design of the website structure, etc. These contents need to be established in advance. These design rules must be suitable for users to browse and reflected in the user's browsing experience. in terms of friendliness.
2. Website operation period: Once the website title, description, and keywords are established, you must not make any changes after your website is online (remember this again).
3. Don’t engage in low-level techniques like keyword stuffing.
4. In the construction of external links, we must follow a step-by-step approach. Do not immediately release a large number of external links as soon as you start building a website. Resolutely eliminate junk external links and do not purchase black links.
5. When choosing friendly links, you should choose websites that have not been demoted by Baidu. It is best if the snapshots can be updated overnight. (Snapshots can be updated overnight and included on the same day, indicating that the site has received high attention from search engines and has a high weight, so the effect on your link will be more obvious)
6. Maintain the safe and stable operation of the server.
7. Do a good job in website security to prevent the website from being hacked and hackers maliciously modifying your website homepage.
8. Add daily content and avoid collection. Don’t let tens of thousands of pieces of data appear on your website overnight. Now search engines can basically identify similar web pages. Once discovered, they will basically immediately demote the authority.
Of course, the above are all personal judgments based on my past experience. In fact, Baidu gives relatively high weight to old sites. According to observations, some old sites are regarded as original by search engines even if they use collection. This is because they are already a perfect site in the eyes of search engines. But for novices with new websites, it is better to make good content in the early stage. Build your site into an old site with complete content as soon as possible to improve the image in the minds of users, and the image in search engines will also be synchronized. Let’s work together to improve.
This article was originally published by China Mathematics Network http://www.zgshuxue.com . The source must be indicated when reprinting.
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