With the continuous growth of Internet information, the fastest way for users to find the information they need in the ocean of the Internet is through search engines, which gradually makes users highly dependent on search engines. Therefore, it can be seen that SEO importance to the website.
But when we optimize the website reasonably, which one is more important, SEO or UEO? The screenshot below can give you a specific answer!
When our webmasters do website SEO, they usually focus on search engines, and may put user experience in a secondary position. The result of this is that the webmaster feels that all aspects of the website are friendly to search engines, but If your website does not get a good ranking or the search algorithm is updated, your website will be affected to a certain extent. The reason is that in the eyes of search engines, its target is users, and if the user experience of the website is not good, it will think that these websites It has little or no value to users.
In addition, we will find that every update of the search engine algorithm is user-centered, such as Baidu’s 6.22 and 6.28 incidents in June. Many webmasters’ websites were affected by this update of Baidu’s algorithm and were dissatisfied with it. However, the official explanation given by Baidu can be seen in the screenshot below, and webmasters will understand that this update is designed to better improve user experience.
Therefore, when we webmasters do website optimization in the future, we should reasonably optimize the website from the perspective of search engines, that is, focus on UEO optimization of the website, and on this basis, reasonably conduct SEO optimization of the website, which is also to provide the website with the best results. User experience, while increasing the competitiveness of the website.
UEO related
UEO is the abbreviation of English user experience Optimization. Translated into Chinese, it means: user experience optimization, that is, from the user's perspective, reasonably optimizing the website, such as improving website functions, operations, visuals and other elements, to make it more suitable for users. browse or operate.
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