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1. Analysis
1. Analyze the website and target customers. Start by researching the attributes of your customers. Find out what keywords our target customers generally use to search, that is, analyze the user's search habits. And find target keywords with low competition and high traffic.
2. Analyze competitors and study how they promote, what their main keywords are, and how they are included.
2. On-site optimization
1. The website needs to highlight the user experience, such as adding hospital special projects, special offers, special treatments, recent activities, successful cases, etc. to the homepage.
2. Lay out the keywords.
3. Prepare titles, tags, image alt descriptions, 404 pages, friendly links, and site maps.
4. Insist on writing one or more original articles every day, and try to integrate anchor text into the content, which will have a great effect on improving the weight of the website.
5. Establish a message board section so that customers pay more attention to the evaluation content.
6. Long-tail keywords: It can be used as a question and answer platform. This platform can increase customer experience. Moreover, this platform is very friendly to search engines and can bring some potential target customers to the website.
3. Promotion
1. Blog promotion (blogs are characterized by strong dissemination and high credibility)
On a large blog website, register several blogs, and use the method of spreading the word from one to ten, and then publish some original articles that are valuable to customers. The blog should be maintained and optimized for a long time, maintain communication with customers, and respond to customer messages.
2. Weibo promotion (Weibo is characterized by strong real-time and convenient interaction, and is currently very popular)
Register an account on a large Weibo platform (real-name authentication is required), study the characteristics of our targeted groups (what kind of people, what they pay most attention to, how to be listened to by them), and post more valuable and distinctive updates. You will get more reprints, provide professional responses to fan inquiries, increase the attention of your website, and when appropriate, carry out prize-winning activities and provide free prizes for encouragement.
3. QQ group promotion
Find some local groups, join the group, and first get familiar with the administrators and other members in the group, and then post your own advertisements (discounts) from time to time, or get familiar with the administrators, and then post advertisements or yourself After becoming an administrator, you can achieve the purpose of publicity by modifying group announcements and other methods.
4. Forum promotion
Choose relevant forums, post promotional posts in popular forums, register multiple usernames, and top your own promotional posts (the higher the post in the forum, the better the weight of the website). Do a good job in interactive work and strive to get the best stickers.
5. Backlinks
Persist in making high-quality external links steadily every day. This is also the key to improving weight and ranking.
4. After-sales
For customers, collect mobile phone numbers or QQ numbers, and send warm blessing text messages and messages in groups during the New Year and holidays to increase customers' return rate and trust.
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