From the era of keyword stuffing in SEO1.0 to the era of SEO2.0 where external links are king, and what we call today the era of SEO3.0 focusing on user experience. China's SEO industry has experienced a slow development process that lasted for 6 or 7 years. Compared with the mature SEO industry in developed countries in Europe and the United States, our Chinese SEO industry can only be regarded as in its infancy. Although I have not been exposed to the SEO industry for a long time, I have deeply felt the chaos in the development of this industry.
One of the chaos: SEO service companies have uneven levels and the competitive environment is harsh.
In recent years, people have paid more and more attention to SEO, and SEO service training companies, large and small, have sprung up. Some people feel that their SEO level is very high even after learning SEO for a few months, so a few people set up a company and started to provide training or provide services to other companies. The result of this is poor service quality. How can we provide high-quality services to others if we are not strong enough? Companies that receive such services or individuals who receive training have also suffered greatly and complained. Another negative consequence caused by the plethora of SEO service training companies is the "price war". Many small SEO service companies continue to lower their prices in order to receive orders, while the powerful and large SEO service training companies have poor performance. . The entire industry is trapped in a vicious cycle...
Chaos 2: Impetuousness prevails in the SEO industry
The impetuousness of the SEO industry is actually determined by the characteristics of the industry itself. Anyone who knows SEO knows that the entry threshold for this industry is very low. It does not require you to have a high degree of education, nor does it require you to know a lot of network program knowledge. Just like the slogan of many training institutions, "Learn SEO from scratch." Many people feel that there is nothing to learn after learning SEO for a few days. They think that SEO is nothing more than content and external links. I also feel that I am an SEO master now, bragging to others that I know SEO well. If you really want to understand the essence of SEO, you must practice it. When you operate a website yourself and optimize a few keywords when learning SEO, you will know that SEO is not as simple as we think. Our predecessors in the SEO field, Fu Wei, ZAC, Wang Tong and others, have summed up many SEO optimization techniques after many years of actual combat and exploration of search engines. Their success is not achieved by words, but by practice.
Chaos 3: Black hat SEO is rampant
We all know that white hat SEO requires a step-by-step approach and a long period of time to optimize a website or keyword. This period requires a lot of manpower, material resources, and financial resources, which determines the high cost of white hat SEO. Optimizing a keyword may cost thousands, tens of thousands, or even hundreds of thousands of yuan. However, black hat SEO uses some informal means to quickly increase the ranking of the website. The cost of this optimization method is very low. They often quote a price of several hundred yuan for a keyword when quoting, which can be called a "cabbage price." This has also caused the entire SEO industry to fall into low-price competition, which has had a bad impact on the SEO industry.
Chaos No. 4: The SEO industry is following trends seriously
SEO optimization itself is aimed at search engines, so we must fully understand the operating principles and algorithms of search engines. But the algorithm is the top secret of every search engine. It can be said that few people in the world know the specific algorithm of the search engine, and even the engineers of the search engine cannot know all the algorithms. This requires us to summarize some search engine algorithms or ranking rules based on our daily practical experience. Various theories of this kind often appear in major online forums, attracting countless people to watch. Many people follow the trend and spread this theory without any thought, and spread rumors. As SEO learners, we cannot blindly believe in the so-called expert theories. We should question the correctness of these theories, or personally experiment to see whether this theory is correct. Without this spirit of questioning, you will never become a true SEOer!
The above are some of my personal opinions on this industry. If there are any mistakes, please criticize and correct me!
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