If you ask what is the most competitive industry for Baidu's bidding promotion, then someone will definitely answer you: the medical industry. Yes, it is well known that the medical industry is a profitable industry, but due to increasingly fierce competition, the bidding costs in the medical industry are also getting higher and higher. Many medical websites have to change their strategies from a simple bidding model to a bidding and natural bidding model. Optimize coexistence mode to reduce costs. So, today we will talk about how to determine the main keywords for regional medical websites?
1. First collect keywords
As a new website, it is sometimes difficult to determine how to choose the main keywords of the website. At this time, we can use clever methods to directly analyze the opponent's keywords, treat the opponent's keywords as used and expand them. We analyze the top three websites with the Baidu keyword "Fuzhou Gynecology" and can easily collect them. The keywords are mainly hospital and disease categories. Then we can initially determine the keywords based on our own main projects. .
2. Analyze keyword popularity
In the first step, we collected some competitor keywords. These can only be said to be preliminary determinations. We also need to perform index analysis on the keywords. We take "Fuzhou painless abortion" as an example and analyze this keyword through Baidu index (Baidu index query platform: index.baidut.com). The current Baidu index of this keyword is 83, which means that this word is valuable. We put effort into optimization.
3. Analyze keyword competition
In the second step, we analyzed the popularity of the keyword "Fuzhou painless abortion". Now we need to analyze the competition of this keyword. We need to first collect the top 10 natural rankings for the keyword "Fuzhou painless abortion" on Baidu. What needs to be analyzed is whether they are homepages, their number of external links and daily inclusion volume. Here we take the top three data as an example. : The first-ranked site has about 50 daily inclusions on the homepage and 5,600 Baidu external links; the second-ranked site has about 10 daily inclusions on the homepage and 29,700 Baidu external links; the third-ranked site has about 20 daily inclusions on the homepage and Baidu external links. 36100. Through the data, we can directly and roughly understand the competition of this keyword. Generally speaking, if the number of external links exceeds 10,000, it means that the competition of this word is very high.
4. Select related words for highly competitive words
In the third step, we analyzed the competition of "Fuzhou painless abortion". For words with high competition, it is difficult for our new website to optimize, so we can turn to analyze the related words of this keyword and use the tool to We can find 2 words "How much does a painless abortion cost in Fuzhou" and "Painless abortion hospital in Fuzhou". Their search volume is 78 and 75 respectively, which is worthy of our investment. At this time, we can compare these two words. The words are analyzed in the third step to determine whether they are worth selecting as the main keyword for optimization.
The selection of the main keywords of the medical website directly determines the direction of our optimization, and is an indispensable and important step in the initial construction of a website. Only after determining the primary and secondary keywords of the website can we talk about website optimization and promotion, so that customers can quickly and accurately find you through search keywords. How to blog original manuscript of this article http://www.kjfczx.com Please indicate when reprinting
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