When it comes to factors that quickly increase the weight of a website, I believe many webmasters will answer that original content is the best. According to common sense and traditional optimization experience, many webmasters realize the importance of original content in increasing weight, and original content can reduce the similarity between pages and make the website better included. However, the author believes that it is not up to us to judge whether website content is original or not. The ones who have the right to speak are search engines and users. Only if both of them think the content is valuable, then even if the content is pseudo-original or collected, All can serve as original content. Let's follow the author to talk about what kind of content has the characteristics of improving the weight of the website.
As we all know, original content is the favorite of search engines, but this is only a summary of webmasters based on their own optimization experience, and we don’t know how accurate it is. Because there are many collection sites now, especially movie collection sites, most of them have been operating for a long time and have a certain high weight, such as Gugu, Yiyi, Piaohua, etc. These movie sites all collect content. But their weight values are all around 7. Do search engines also like the collection of content? In fact, if we look at search engines from another angle and regard search engines as preset programs rather than intelligent artificial robots, we can easily obtain results. The author believes that search engines cannot judge whether the content is original. They can only judge the value of the content based on how many times it appears on the Internet. For example, an original piece of content that we often say has not appeared on the Internet. , and after it is published by you, it will be included by the search engine immediately. Then the search engine will compare it with the relevant content in the database. First, compare the title. After the title is not very similar, then compare the first paragraph. , sub-paragraph, and tail paragraph. When the similarity between the two articles is less than 30%, search engines will regard this article as original content, and the ranking advantage given will be higher. And many times, webmasters will find that their own content is original, but after being reprinted by others, the ranking is lower than others. What is the reason? In fact, it is very simple. Search engines will not only judge the content based on similarity. Value, and the ranking will also be determined based on the weight of the two sites and their friendliness to search engines. For example, even if the same article is first published on your own website and is included, and then published on Sina, it will also be included. Sina's ranking will definitely be higher than yours, and it will be more stable. . Therefore, if we analyze it from the perspective of search engines, then if the content is not original and is included first, it will rank well, which will definitely increase the weight of the website. You also need to understand the mechanism of search engines to judge the content.
Then let’s analyze from the user’s perspective, what kind of article content does the average user need? This is a question we must understand before analysis. For example, do users of the A5 network need SEO operation-type articles or network-related articles? news. After clarifying this issue, then analyze what aspects of article content your user group needs, what kind of content can be truly valuable to users, and help improve the weight of the website. Let’s analyze it in detail below:
First of all, what is the purpose of users entering the website? In fact, this is also easy to know. By analyzing the keyword sources in the statistical background and the pages visited by users, we can see that the purpose of users entering the website is mainly to find what kind of information from the website. . The author here would like to point out that many webmasters are not interested in analyzing statistical data. In fact, careful analysis of statistical data can allow you to get more information related to user experience. For example, residence time can reflect whether the content has value to users, and the PV value of the website. It can reflect the overall user experience of the website, the bounce rate can reflect satisfaction, the depth of access can reflect whether the internal link settings are reasonable, and the return rate can reflect the popularity of the website and whether it is helpful to users. Therefore, through statistical data, we can have a clearer understanding of what users are looking for when entering the website. For example, users who come from the keyword humorous jokes are looking for humorous joke-type articles. Isn’t this easy to know?
Secondly, what kind of content can the website provide to users? This is a key point. If users cannot find the article content they need when entering the website, or the content they provide cannot satisfy users, naturally most users will not see what they want. When the content is included, the web page will naturally be closed and the website will be closed, resulting in a high bounce rate of the website, which is also not conducive to improving the weight. The author thinks that for content that can improve the weight of a website, you must first clarify what kind of content your website can provide to users, and whether it is the kind of content users need. For example, when users search for SEO optimization tips and enter your site, they are looking for content. Naturally, it is related to SEO, and if your site can provide SEO-type articles, it will allow users to stay longer. If users can discover valuable information through the content, then this user can stay on the website. If you are satisfied, you will not easily exit the website, and this will play a great role in improving the weight of the website.
In the end, what kind of content the user likes is very important for user experience satisfaction. After we have analyzed the user's purpose and the content they can provide, the choice will once again fall on the user. Many webmasters believe that As long as you update the original content, you can improve the user experience and website weight. In fact, original content alone is not enough. Original content must meet three points to be effective in increasing weight: First, meet user needs. 2. Provide ideas for solving user problems. Three users like it. Whether it is collection, pseudo-original or original, only content that meets these three points can also quickly improve user experience and website weight.
Webmasters all believe that as long as original content can quickly increase the weight, in fact, this is not the case. Original content will definitely play a part, but not all original content can increase the weight. The key lies in whether it is what users need and whether it can meet user needs. , content with these two points is the content that can quickly increase the weight. This can explain why some portals can also obtain good rankings by reprinting content. This article is exclusively provided by Yunifang Refreshing Mud Mask http://www.ten222.com/c/ , and is first published in A5. Please indicate when reprinting, thank you!
Editor in charge: momo The personal space of the author Yunifang flagship store