Website articles are the foundation for the survival of the website. Only through articles on the website can user needs be met. Only through website articles can we adapt to the development trend of the Internet. Looking at all websites, they are actually piled up with lines of articles. It's just that some piles are neat and some are scattered or messy. In Web2.0 media, there is a label that encompasses all materials called "user-generated content". User-generated content is a community phenomenon and is limited to non-professionals. When people talk about user-generated content, they are describing the way users generate media content and share it with each other, without any professional involvement in the process. Today, we are going to talk about how webmasters can update website content and writing skills by themselves.
1: The updated content of the website also needs to follow the "Three Principles and Four Virtues"
The so-called "threefold and four virtues" of the website mainly require that when updating the website, some standard requirements must be made for the website update. The purpose of these requirements is to enhance the cleanliness of the page, improve user experience, adapt to search engines, and most importantly, meet user needs. So what are the "threefold and four virtues"? Zhao Chun briefly writes a few points here:
1. Content: Be concise and concise, with a prominent theme. Try to avoid redundant words. Generally, 300 to 500 words is the best. If there are too many words, it can be presented in the form of paging.
2. Title: The core part of the website, which is equivalent to the character’s name, title, and professional title. Try to be as concise as possible. The so-called conciseness should be closely related to the center of the article. When appropriate, consider the headline.
3. Paragraphs: The paragraphs are well arranged, and each paragraph can be separated into separate paragraphs, but it does not deviate from the topic.
4. Pictures: Pictures are a science. Good pictures are better than long articles. Pictures require simple images and words to express the information you want to express.
The above four points can basically form a standard requirement for articles. Of course, everyone is free to do what they like, the key is how individuals use it.
Two: A website with rich content can retain users.
Pedestrian streets and small alleys are also full of people coming and going. The difference lies in the different grades. What they have in common is that there are many items and styles. The same goes for websites. Rich content, unique viewpoints, and sharp personal experiences often make readers put it down. How do you make it rich in content?
1. Rich content does not mean having everything, but categorizing the content around the main line of the website. For example: a food website, which can be about Cantonese cuisine, Sichuan cuisine, Hunan cuisine, etc. If you suddenly mention Sichuan opera, you won't know where it is.
2. Where to find content materials? Updating the website is the key. Finding materials is not difficult? Baidu provides search, and there are thousands of materials on the Internet. Look for it with your heart.
3. The content is original and the website has a lot of coloring. When it comes to original content, it has always been a headache for webmasters. How can an article be original? For details, please refer to my previous article "Zhao Chun: A brief discussion of the top 10 writing methods for hospital website articles". These writing methods can also be adopted by other websites.
4. Classification is indispensable. Classify the website according to the theme and create content according to the classification. By updating the website in such an orderly manner, the content will naturally become richer.
How to make a website rich in content actually depends on persistence and the author's keen observation. It is necessary to clearly distinguish what readers like, what is soy sauce, and what is a supporting role.
Three: To cater to SEO, you must do the following:
1. Ensure the originality of the beginning and end of the website. You must be as diligent in building a website as you are in life. It only takes a few minutes to update the first paragraph of the website, so remember to update the first and last paragraphs. For professional writers, this can be ignored.
2. Internal links in articles are essential. The superficial role of internal links in articles is to cater to SEO and increase website PV, but its deeper role lies in user experience. Increase readers’ trust and attraction to the website.
3. The frequency of content update is very important. Generally speaking, many webmasters update their websites at about 10 articles per day. Of course, the so-called update frequency does not have a fixed requirement, but rather keeps the website appropriately updated with original content every day. Therefore, don’t rely too much on what the experts say, just do as much or as little as you like in a day, and as long as others like it.
4. Pay attention to the difference of pages. I heard a webmaster talk about the difference of pages before. Let me share my views here. The difference of pages does not mean that all pages are different. The important thing is to ensure that the content of each page is novel, unique, original, etc. This is fine.
Don’t over-optimize the website to cater to SEO. The natural one is the best.
Four: How to write website content?
1. Write various types of articles to fill the website to ensure the readability of the articles. For specific writing methods, you can search "Zhao Chun: A brief discussion on the top 10 writing methods for hospital website articles" on Baidu. It clearly talks about how to write articles.
2. Write articles following popular events. I hope all webmasters will study this technique more. Because popular events can not only attract attention, but also obtain more traffic. At the same time, the opinions expressed can also reflect the author's taste and personality. For example: From Liu Xiang's hurdle fall, let's look at how website promotion can avoid falling.
3. When writing website content, the articles should not be too lengthy and avoid multiple contents on one topic.
Writing articles is actually not difficult. The key is how hard we write and how we convey information that is usable, shareable, and saveable through articles. Spam on the Internet won't survive for long. Only by conscientiously writing each article can your articles become better and better, your website become more and more popular, and your life can be more exciting.
This article is original, author Zhao Chun (hospital network marketing director), website: http://www.kmxxfc.com/ , please retain the website address and famous source when reprinting.
(Editor in charge: Yang Yang) Personal space of the author’s gold medal service