Today is April 4th, and Yu Muqing wants to talk to you about the McDonald’s incident that was exposed during the March 15th holiday. Although it is an old story again, please don't get angry yet, because what I want to talk about is not the incident itself, but the current situation of McDonald's after the McDonald's incident.
Many people may think that in the past twenty days, McDonald's has reached the point where everyone is calling for beatings. That's wrong! There is a McDonald's restaurant downstairs where I live, and after McDonald's hours, the number of people dining in the restaurant did not decrease, but was more than usual. You can check it out online. Many netizens actually support McDonald's instead of criticizing it. Why? This is the result of the comparison. Just think about it, tainted milk powder and gutter oil are emerging in endlessly in China, and CCTV tells us, "It is a shame in China to be at McDonald's if it is 15 minutes past its expiration date." Such an alternative comparison, let us see To the McDonald's corporate focus and humanity.
In fact, in our SEO, we can also promote the website through alternative comparison methods:
1. Brand comparison: How to do it? For example, what I want to optimize is the website of a certain express company, let’s call it Chacha Express. So how to do it? You can start a scolding war with a well-known express company in the forum. The title is "Revelation of STO Express and Chacha Express employees defaming each other online." Below, multiple vests are registered to support two different express companies. When others look at it, they think, oh, this Chacha Express is pretty awesome. If it dares to challenge STO, I’ll go to Baidu to find out! The traffic is coming, and it’s traffic coming in from search keywords!
2. Make external links: Post to forums or other popular websites. For example, if you are doing website navigation, you can write "Comparison of the pros and cons of commonly used website navigation" and cleverly insert your own website links and links among several well-known website navigation websites. introduce. At this time, it is obvious that your navigation station will be considered valuable by many users, and a better website may become a user of your navigation station.
3. Service comparison: For example, for hospitals, a user experience section can be added to the website to allow users to evaluate the pros and cons of this hospital and other competitor hospitals and make corrections. I believe many users will like this kind of humanized measure. In addition, you can also compare the advantages of hospitals on the site to let users know about the hospital's special departments, which can increase the conversion rate to a greater extent.
Of course, there are many comparison methods, and the majority of SEOers can certainly cite other similar methods for website promotion and optimization. In fact, SEO is a flexible and changeable job. As long as we are good at discovering and summarizing, we can make continuous progress. At the end of the article, the advertising pole graduation design network http://www.cpcie.net/ , the author of this article is Yu Muqing, first A5, please keep the link for reprinting, three grams of oil!
Editor in charge: Chen Long Author Yu Muqing’s personal space