The consequences of Baidu's downgrade are very serious. The webpage will be K, the ranking will be reduced, and all the results will be wiped out overnight. In fact, it is not Baidu’s fault that causes Baidu’s authority to be demoted, but more the reasons of the webmaster himself. What I will share with you today are the two extreme paths that caused Baidu’s authority to be demoted. I want to use today’s discussion to wake up those who are still sleeping. The webmaster in the dream, only by down-to-earth can there be hope for progress.
The first extreme direction that caused Baidu to reduce its authority: internal problems. The most important thing inside a website is the content and code. Let’s first look at content issues. Content includes the website’s title, keywords, and valuable content. A website should rarely change from the first day it is included in a search engine until the website is closed. Many websites Due to careless initial website building, the website was forced to change its title and modify keywords during the development process. As a result, a large number of websites faced the risk of being K-ed. In fact, the title and keywords of a website are just like a person's name in real life. Everyone originally knew you by this name. If you say you changed your name overnight, the impact on other people will be relatively large, so the title of the website There are too many examples of weight reduction caused by changes in keywords. If search engines cannot accept your name change, your website weight will be reduced.
Let’s look at the second aspect of internal problems: code. Speaking of the word code, many webmasters feel unfamiliar and familiar at the same time. With the sharing of Internet technology and the proliferation of website building technologies, many webmasters have already Without touching the code, you can build a website by purchasing a domain name, renting a space, and choosing a website building program. It can be said that 40% of webmasters ignore the code when building a website. In fact, code is also very important for a website. The correctness, guidance, and completeness of the code have a great impact on the website. As a webmaster, you should establish a full site map code, internal link adjustment code, and dead links. Analyze and adjust the code. After a website program is uploaded, you should use various software to check the correctness of the website's code. For example, use the simulated Baidu spider search function of webmaster tools to check the crawlable content of the website's spiders, and use SEO to find errors. be corrected locally. Many websites ignore the importance of code after they go online. There are too many dead links on the website and too large internal link adjustments. These incorrect practices will cause a decrease in search engine friendliness, so code is also something webmasters must learn.
The second extreme direction that triggers Baidu's downgrade is the website's external links. External links include the website's friend links, incoming links, etc. We can call all external websites that have links to their own websites called external links. With the continuous advancement of technology, it is becoming easier and easier to build external links. Any mass sending machine or a blog building machine can easily bring thousands of external links to the website. Is this kind of external link good? ?
The consequence of establishing external links in this way is that the website is insulated from search engines. In the early stage, search engines will slowly reduce the number of external links you have. At a certain point, your website will be K-ed overnight. I have seen many such examples. Many of them rely on posting machines to build thousands of external links, and then the external links are reduced by several hundred every day. When a certain time accumulation point is reached, the website is K-ed. In fact, the establishment of external links to a website should follow two standards: First, follow the progressive standard. The establishment of external links is not a matter of three or five days. It will accompany the entire process of website development. The external links of the website are stable growth. A royal way of development. The second is to follow high-quality standards. In fact, external links should not be established by posting machines and blog-building machines. A high-quality external link requires it to be long-term and stable, and the external links generated in this way will not be easily degraded. , which constitutes an external benefit to the website. If a website wants to achieve long-term fundamental development: stable and high-quality external links are a big booster.
The measures taken from the beginning of the website to the day it is closed should be: stability first, innovation second. Every webmaster should not be unconventional when it comes to website content and external links. Many webmasters, in order to try out some of the power of mass sending machines, buy several mass sending machines themselves, and then in just a few days the external links are After raising 30,000 yuan, the website was K-listed within a week. This unconventional method will not work. Webmasters should try some innovations in website development ideas and development directions on the basis of a stable website, and use innovation to attract more traffic. This is the best way for website development. This article mainly talks about the two factors that cause the website to be demoted by search engines. It is written by the webmaster of http://www.mjmacf.com/ who works to make money online. Please keep the author's link when reprinting. Thank you all.
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