I remember that when I first started taking SEO orders online, I made a mistake like many novices, that is, basically all users' requests were promised. This kind of mistake caused the author to encounter a lot of problems. In the end, it was difficult to receive the optimized balance payment for many orders because they were unable to fulfill the commitments given to customers at the time. Therefore, the author will share some of his own experiences in this article today, hoping that novices will not make the same mistakes as the author at that time.
1: No matter how advanced your technology is, don’t promise to make a certain keyword number one all year round.
Do you think it is possible for a certain keyword to remain at the top of search engines all year round? This is definitely impossible. There are many SEO teams and SEO masters in China. How can you make a word number one all year round? Some people may think that they know enough about search engines and their technology is advanced enough, but even zac, a master in the SEO field, dare not promise his clients that a certain keyword will be ranked first all year round.
Some people say that since we cannot guarantee the first place, then we can guarantee to our users that our optimization can keep a certain keyword on the homepage. I think this kind of promise is still unprofessional. Is our optimization only limited to a certain keyword? No, optimization requires optimization of the entire site, starting from the overall perspective, increasing the traffic of the site, improving the friendly experience of visitors, and ultimately bringing certain benefits. .
In this regard, the author believes that when we receive SEO orders, we should not just limit ourselves to what words can stay first or in the top ten, but should communicate with our users from a more comprehensive perspective.
Two: Before accepting orders, we need to conduct a "full body inspection" on our customer sites.
I think many SEOers are like the author when they first receive orders. They first focus on the competition of this word and how difficult it is to optimize. They set the price without carefully checking the customer's site. This is a big mistake in order taking. We all know that the optimization process of a site is largely affected by on-site factors. Such as the age of the domain name, the overall structure of the site, the content of the site, whether there is a history of being Kled, etc., the author believes that we should analyze these issues first before pricing. If the user site is relatively troublesome, increase the price appropriately. Otherwise, you will be the one who suffers in the end.
Three: SEO services are not very flexible in terms of price. If you have the ability, you can slightly increase the price.
Many businessmen have a concept, that is: small profits but quick turnover. But I think this depends on what industry you are in. With the help of economic theory, we can say that if you are in the marketing of fast-moving consumer goods, then as long as your price increases or decreases by a dime, it will have an impact on product sales. Because fast-moving consumer goods are daily necessities, they rely on consumers' high-frequency and repeated use and consumption to achieve profits and realize value through large-scale market volume. On the other hand, our SEO service industry is not too sensitive to price changes. For example, if we optimize a keyword for a customer, whether your price is a hundred cheaper or a hundred higher will have little impact on the customer. As long as the customer wants to do it and you have the ability to do it, there is no problem in raising the price slightly when taking the order.
It is far more than the amount spent on SEO, so the author believes that the price must be reasonable when we accept orders. This is fair to our customers and ourselves.
SEO services are not cabbage services, and the value they contain is very high. But the premise of all this is that we need to do our optimization work well. Optimize the site from the customer's perspective, and don't just limit it to the ranking of a certain keyword.
This article was originally written by Changsha Mashi, Hunan http://www.stone77.com/ . Please keep the source link when reprinting the article. Thank you for your cooperation!
(Editor: Yang Yang) The personal space of the author Qingqingzhidao