I have been doing website optimization in Wuhan for 7 or 8 months. I am very satisfied with my current job and very interested in it. I just started from Webmaster Home. After watching others do it for so long, my own experience is also increasing day by day. I don’t want to say how good my level is. Basic website building is not a problem for me, and optimization methods are more advanced. No need to talk about it, at least I have been doing it for more than half a year. But for some reason recently, I suddenly couldn’t find my direction and lost myself.
I spoke out what was in my heart and talked to everyone:
Problem 1: The boss thinks the website is too simple. The boss mistakenly believes that one person is enough to handle a website and thinks that it can bring good results. The author believes that the first step in website optimization is to join the website. Not long before the company was established, the company built its own website. To build a website, the first thing to do is to plan the website. At first, there were only three people in the company, because two of them also ran Taobao stores and basically built their own websites. The content of the website is mainly a website that imitates a franchise brand. The company has been in business for more than ten years and has deep roots. It is very difficult, but our boss does not think so. The boss whimsically asked us to make it within two or three months. We have to arrange our work plan properly to improve the freshness and originality of website content. After just over a month of work, the website only uploaded some pictures, and the rankings for unpopular keywords were very good. If there were no franchisees to join us, I think the boss would definitely not give us a salary increase. No matter how hard we work, if we don't get recognition from others, the boss will think that you are lazy in front of the computer.
Problem 2: Bosses don’t pay attention to SEO. Many people can see that most bosses bully college students who have just graduated. I had just graduated from school and interviewed with an Internet marketing company. After reading the company's profile, I knew that their company was doing very well and was very large. The interview situation at that time was a group interview with multiple people, and there was only one person interviewing for the same position as me. When the boss asked us about our work experience, our answer was that we had just graduated from school for a year. He was doing sales and I was doing Internet marketing. At any rate, I also had some work experience. It makes me happy to think that I have more experience than my competitors. However, the boss said something to me, and I was petrified in an instant. The boss said that website optimization and promotion is only about this, and there is no experience. Your experience is dispensable. As long as you are willing to learn, you can come to work tomorrow. I felt very unhappy at the time. It was an insult to "website optimization" to have website optimization fall into the hands of such a boss. So I asked my colleagues who have worked here, their job is to copy a few articles from websites in other industries and send them to another website. When that website is opened, the anti-virus software will automatically pop up a dialog box with illegal information. .
Problem three, website optimization is not really understood. The hospital industry invests relatively heavily in website optimization. My friends happen to be working there. I heard from them that the supervisor will introduce them to how to do it every day. To put it clearly, it is to seize the position of keywords, excerpt sentences from other websites, and then string them together through your own words, and write an attractive title. It does not matter whether the content matches the title or not. What about stacking keywords and applying the method of posting advertisements on the street directly to the Internet? Is this considered SEO? It’s just fooling people. The threshold for SEO is not low, but these people have lowered the threshold for SEO.
Faced with the above situation, I am quite helpless. I just want to talk more about SEO topics with you and talk about my confusion. By making friends who really like SEO, SEO will snowball and get bigger and bigger!
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(Editor: Yang Yang) Author xiaomianbao's personal space