I often hear people say this, why is my website higher indexed and has more external links than the number one website? But why the ranking is not as good as others, and the author has also observed a particularly terrible sequelae of this situation, that is, in the face of a situation where the inclusion and external links exceed the competitors but no one ranks well. We can't find a way to surpass our competitors, which means we don't know which direction we should work harder. It seems that what the teacher taught us before doesn't work anymore and we are confused. This is the most terrifying thing for us SEO operators. So how does this happen? What should we do when this happens?
One of the main reasons for this situation is that the user experience is good. In fact, when the keywords of the website enter the top twenty, it is time to focus on user experience. Because when your site enters the top twenty, Baidu's click principle will take effect on your site's keywords. Do you know what it means when Baidu's click principle takes effect on your site? It means that you and other people's websites are no longer fighting for external links. Moreover, the author is concerned about a situation where many websites no longer have external links when they are ranked first, but are constantly being lost (everyone knows that external links have a life cycle), but their rankings remain unchanged.
If you tell me today that you have more external links than the first one, why are you ranked behind him? Then you have won the battle and lost the war. You have indeed won the battle in terms of the number of external links, but your pattern is only limited to external links, and people’s vision is one level higher than yours. People's focus is on user experience. This is not a realm at all. It's like you are still doing production and others are building a brand. When you are building a brand, they are setting industry standards. So it is normal to lose, so I advise those friends whose keyword rankings are still on the second and third pages not to fight for external links. Because when your keywords reach the top twenty, once the click principle is activated, external links will not play a big role.
Many people may ask, what is the value of external links? The greatest value of external links is to quickly push your keyword ranking into the top twenty. This is the mission of external links. The role played after that is very small. In fact, this is the reason why you see many top-ranking sites with few external links. When they use external links to push their rankings up. We ended this mission and adopted another strategy, which is user experience. Make excellent content, make content that can meet user needs, and make high-quality content that can solve user problems.
Of course, it does not mean that the content should be done in the later stage. Of course, a good start must be made in the early stage. The content is the later work, which means that important time and thought need to be spent on the content. At this time, external links are just floating clouds, and content is the key to victory or defeat. How to create more and better content to attract and retain users is the real competition. So sometimes it is difficult to analyze the good or bad of a website from several aspects of the website. I once knew a friend whose website had been ranked at the top of search engines for a long time. The data of my friend's website is not good either. It may be better than the website behind it in all aspects, but it tells me a fact. He said that in this industry, I should be the website with the most users. , I have almost hundreds of QQ groups, all of which are managed by dedicated personnel and are very active groups.
In fact, when a website develops to the end, what matters is no longer the content, but which website has more users. A website with users can get rid of the shackles of search engines and can be dignified in the eyes of search engines. This kind of website search engine with targeted users does not dare to mess with K. Therefore, although content is more important than external links, it is not the most important, because content can only attract users, but cannot retain them. If your website wants to be truly successful, you need to retain users. For example, join the QQ group, communicate more with each other, follow each other on Weibo, and as the organizer of the website, initiate more interesting topics so that others can have fun. Sense of participation. Any preferential activities on your website will definitely be provided to these old fans, etc.
What I want to tell you here is that the process of running a website is like this. First, make external links, and use external links to push the site forward. Then the external links slowly stop, and most of the time is spent on content construction. If a website wants to continue to retain old users and attract new users, excellent content cannot be discontinued. When our website has a ranking, then we need to really retain users, truly communicate with users and make friends, and let them become a loyal user group of our website. I just said that the final goal of a website is the user group. size. Those who are still fighting for external links should wake up quickly. The content of this article is originally provided by China Card Making Network http://www.ka32.com/ . I hope it will give you some new ideas when running your website. Thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012